Site tracking creates an intimate connection between your Moosend account and your site, by checking up on any information you might require so you don't lose sight of important events, like what your site visitors are interested in, or what your site users decided to place in their shopping carts.
Be there whenever your customers need you with amazingly responsive email campaigns that cater to their every desire. Or make use of our automations to create transactional emails for their purchases, cart abandonment, offers, welcome emails, or whatever else you might need.
Moosend's site tracking can give you feedback on the following:
- Any cart abandoned
- Date of abandoned cart
- Visited any page
- Visited specific page
- Any purchase made
- Date of purchased a product
- Purchased product name
- Purchased product code
- Purchased product price
- Purchased product category
- Purchased product manufacturer
- Purchased product supplier
- Total number of products purchased
- Total price of products purchased
Don't just limiting yourself to the site tracking intelligence. Make sure you start building your automations based on all the information coming from your site and start rocking the world of your subscribers!
About Moosend Website Tracking
Moosend website tracking is a web analysis service provided by Moosend Ltd. The data collected is made available to the client for actionable insights (reporting, segmentation and automations). Direct access to the data is only provided to the client through the use of our platform. The data may be used in anonymised, aggregated form from Moosend Ltd. for reporting purposes.
Moosend website tracking uses proprietary, cookie-based, technology to track data on end-user page visits, product views, user cart and purchase information including but not limited to product quantity and pricing. Data collection at any of the above levels can be turned on or off by the relevant Moosend client. Moosend has no control on the status or information shared through its website tracking feature. More specifically the cookie-technology stores:
- An identification number to uniquely identify a users browser session.
- An identification number to uniquely identify a browser. It's not possible to uniquely identify a device through this feature
- An identification number to uniquely the relevant website.
- Relevant flags to enable or disable certain library features including but no limited to the exit-intent functionality
Identifying Specific Users
Moosend website tracking uses proprietary, cookie-based, technology to link the aforementioned data to a specific user identified by his email address. This setup allows for a more accurate tracking of end-users by associating that user with the same ID over various sessions and devices. This functionality is called
Identify. Specific user data collection as part of the identify functionality can be turned on or off by the relevant Moosend client. Moosend has no control on the status or information shared through its website tracking feature.