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What is a Text element and how can I use it to design my newsletter?

Words can paint a thousand pictures. But why limit yourself to just text? Elevate your campaigns by adding all kind of elements to it - and while you're at it make sure you're taking advantage of Moosend's cool features to make your text as interactive as possible. There's a lot of ground to cover and a zillion pictures to paint!

After you've begun defining your newsletter design's structure you'll be ready to start adding elements to it. One of the available element types will of course be the Text.

Let's see how you can add one to your structure:

A. Adding a text element

1. Click on the Elements button, located on the left side of your Editor page.
Add Text Element Step 1 : Click on the Elements button

2. Drag-n'-drop the Text element, from the Elements list to an empty container inside the Editor page.
Add Text Element Step 2 : Drag n drop the element in the container

B. Adding text

1. Click on the Click Here to insert your text area.
Add your text Step 1 : Click on the new text element

Text settings instantly become available on the left side of the Editor page while a toolbox pop-up appears right above the designated text area with text-editing options.

2. Type-in your text.
Add your text Step 2 : Type in your text

If you want to input a large text you should consider using one of the three paste options available inside the text-editing pop-up,

  • Paste
  • Paste as plain text
  • Paste from Word

Apart from pasting options, the pop-up also contains additionally useful tools. Let's look at them in more detail.
 

C. Editing your text

1. Select the part of the text you want to edit.
Edit your text Step 1 : Select the part you want to edit

Selected text will be highlighted with a blue colour.


2. Click on any of the available icons on the pop-up toolbox to edit your text accordingly. You can check each icon's functionality by hovering your cursor over it for a second. Your options are:
 

  • New Page
    Clears all content inside the text area.

  • Cut
    Removes selected text, while giving you the option to paste it elsewhere.

  • Copy
    Copies selected text, giving you the option to paste it elsewhere.

  • Paste
    Pastes the text which you have previously cut/copied on the designated text spot.

  • Paste as plain text
    Pastes the text which you have previously cut/copied removing any decorations (re: formatting, styling etc.).

  • Paste from Word
    Pastes the text which you have previously cut/copied from a Word document, retaining all decorations, fonts, links etc. 

  • Personalization Tags 
    A drop-down menu providing quick access to adding available personalization tags inside your campaign.

  • Show Blocks
    Allows you to see the blocks in which your text resides, which is really useful when you use lists,  quotes, or paragraphs in the same container.

 

 

D. Customizing how the text looks

Click on any of the available icons on the pop-up toolbox to customize your text accordingly. Make sure that you have first selected the correct text to alter. Your options are:

  • Formatting Styles
    A drop-down list with a variety of block styles to quickly customize your text.

  • Paragraph Format
    A drop-down list with preset text sizes. Normal is the default setting.

  • Font NameFont Size
    Drop-down lists which allows you to select between commonly used font types and different font sizes (indicated in pixels).

  • Text ColorBackground Color
    Changes the text and background respectively by way of presets. Click on the More Colors... option to pick a colour from a palette.
  • Align Left | Align Right | Center | Justify
    Various alignment options that stylize your paragraphs.

  • Bold | Italic | Underlined | Strikethrough
    Decoration options most commonly used in newsletter texts.  

  • Numbered List | Bulleted List
    Creates a numbered or bulleted list from the selected text.

  • Block Quote
    Places selected text inside a quote block. An available red paragraph button afterwards allows you to separate the quoted text from the rest by means of a paragraph.

  • Remove Format
    Removes any formatting from the selected text.

E. Adding personalization tags

1. Click on the Personalization Tags drop-down list.
Add personalization tag Step 1 : Click on the personalization tags

2. Select the personalization tag which you want to add in your text.
Add personalization tag Step 2 : Select a personalization tag

F. Adding and removing URL links

1. Select the text that will be used as a link.
Add/Remove link Step 1 : Select the text that will be used as a link

2. Click on the Link button, located on the toolbox pop-up.
Add/Remove link Step 2 : Click on the link button on the toolbox

3. Select the URL option from the Link Type drop-down list.
Add/Remove link Step 3 : Select the URL option from the Link Type list

4. Select the appropriate protocol from the Protocol drop-down list.
Add/Remove link Step 4 : Select the URL option

5. Fill in the URL that your link will lead to.
Add/Remove link Step 5 : Fill in the URL address
 

6. Switch to the Target tab inside the pop-up.
Add/Remove link Step 6 : Switch to the target tab

7. Select the option that best fits your newsletter design from the Target dropdown list.
Add/Remove link Step 7 : Select an option from the Target dropdown list


8. Click the OK button when you're ready.
Add/Remove link Step 8 : Click OK


9. Select the link you want to remove.
Add/Remove link Step 9 : Select the link you want to remove

10. Click on the Unlink button, located on the toolbox pop-up, to remove the link from the text.
Add/Remove link Step 10 : Click on the Unlink button

G. Adding an anchor link

1. Select the text that will act as an Anchor.
Add Anchor link Step 1 : Select the text that will act as an Anchor

2. Click on the Anchor button, on the toolbox pop-up.
Add Anchor link Step 2 : Click on the Anchor button on the toolbox

3. Type-in the Anchor Name in the designated area.
Add Anchor link Step 3 : Type in the anchor name

This will serve as the identifier for your anchor, as you'll need to link to it later.


4. Click on the OK button.
Add Anchor link Step 4 : Click on the OK button

5. Select the text which will lead to your anchor when clicked on.
Add Anchor link Step 5 : Select the text that will act as a link to the anchor


6. Click on the Link button, located on the toolbox pop-up.
Add Anchor link Step 6 : Click on the link button

7. Select the Link to anchor in the text from the Link Type drop-down list.
Add Anchor link Step 7 : Select the Link to anchor option from the Link Type dropdown list

8. Select the correct anchor by using the By Anchor Name drop-down list.
Add Anchor link Step 8 : Select the correct anchor name

Alternatively you can select the anchor using the Element ID drop-down list.


9. Click on the OK button.
Add Anchor link Step 9 : Click OK

H. Adding an email link

1. Select the text that will be used as an email link.
Add Email link Step 1 : Select the text that will act as an email link


2. Click on the Link button, on the toolbox pop-up.
Add Email link Step 2 : Click on the link button

3. Select the E-mail option from the Link Type drop-down list.
Add Email link Step 3 : Select the Email option from the Link Type list

4. Fill-in the E-mail Address on the designated area.
Add Email link Step 4 : Fill in the email address

5. Fill-in the Message Subject on the designated area.
Add Email link Step 5 : Fill in the message subject


6. Fill-in the Message Body on the designated area.
Add Email link Step 6 : Fill in the message body

7. Click on the OK button.
Add Email link Step 7 : Click OK

When your recipients click on the email link a pop-up window appears, giving them the option to send an email to their peers, based on the settings you've just set. 
 

I. Customizing the text element container

1. Click on the Background Color option, located on the left side of the Editor page, to choose the background colour of your text out of a palette.
Customize the container Step 1 : Click on the background color

2. Click on the up/down arrows on the Text Padding option to change the height that the text will take-up inside the container.
Customize the container Step 2 : Adjust the padding

Alternatively, you can fill-in the padding size number directly, on the area located next to the arrows.