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How does the "When someone purchases specific products" trigger work?

Being able to design your own automations means that when you set up your Moosend account to identify your website users, you'll able to use the more advanced triggers from the available automation trigger types. The one titled "When someone purchases specific products" is a good example, as it reacts by putting your automation in motion when someone purchases a product that meets specific conditions from one, or all of the websites that you manage.

There are three parameters that you need to define on this type of trigger:


1. You need to choose whether the automation will be triggered every time someone purchases the specific product(s), or whether it will be triggered on the first purchase only.
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2. The second parameter you need to define is the website in which the product needs to be added in the cart, in order to trigger your automation!
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You can find a list of the websites which you manage on the drop-down menu; if you choose a specific one out of the list, all events from the other websites will be ignored.


3. The third parameter which you need to define is the condition the purchased product(s) must meet, in order to trigger your automation. 

The condition is formed by a combination of two drop-down menus and a free text input field.
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The first drop-down menu (1) is where you select the property the condition refers to.

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The 4 properties you can choose from are Name, Code, Category, Manufacturer. Please note that you can only select one property per trigger.

 


The second drop-down menu (2) is where you select the operator that forms the condition.

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The 4 operators you can choose from are:

  • Is any of - all purchased products that exactly match any of the selected property values entered will trigger the automation. 
  • Is not any of - all purchased products that do not exactly match any of the selected property values entered will trigger the automation. 
  • Contains any of - all purchased products that partly match any of the selected property values entered will trigger the automation.
  • Does not contain any of - all purchased products that do not partly match any of the selected property values entered will trigger the automation. 

 

Depending on your choices above, you enter the values you wish your trigger to apply to in the input field (3). Please note that you can add more than one value. Just use a comma or press your keyboard's Enter key in order to separate the different values.

Example:

Using the below condition, the e-shop manager wanted to re-target all their real-leather-goods customers, in order to suggest leather care products to them:


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Click on the Save button when you're done.


Creating an automation which will be triggered whenever someone purchases specific products from your website requires that you also learn how to use Actions, and can be enhanced by learning how to use the available Conditional / Control steps.