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How does the "When someone purchases a specific product" trigger work?

Being able to design your own automations means that when you set up your Moosend account to identify your website users, you'll able to use the more advanced triggers from the available automation trigger types. The one titled "When someone purchases a specific product" is a good example, as it reacts by putting your automation in motion when someone purchases a specific product from one, or all of the websites that you manage.

There are three parameters that you need to define on this type of trigger:


1. You need to choose whether the automation will be triggered for every purchase made, or whether it will be triggered only on the first purchase made.
When someone purchases a specific product trigger | Step 1


2. The second parameter you need to define is the website(s) where the purchase needs to take place in order to trigger your automation.When someone purchases a specific product trigger | Step 2

You can find a list of the websites which you manage on the drop-down menu, as well as an option to track all of your websites. If you choose a specific one all events from the other websites will be ignored. 


3. The third parameter which you need to define the code of the product which your customer needs to purchase to trigger your automation.
When someone purchases a specific product trigger | Step 3

Only the product with this code will trigger the workflow, while all other available products will be ignored. After you're done, click on the Save button to have your trigger ready and waiting inside your workflow. 


Creating an automation which will be triggered whenever someone purchases a specific product from your website requires that you also learn how to use Actions, and can be enhanced by learning how to use the available Conditional / Control steps.