Register

How can I set up tracking using a plugin for my PrestaShop site?

Ever wished your email campaigns had mind-reading super-powers? Moosend can easily identify your website visitors and then use their actions on your online shop to make your Automation designs far more efficient than you could ever dream of.

 To install the Moosend add-on and connect your PrestaShop site with Moosend, you can check our PrestaShop For Moosend: How To Install The Plugin Step By Step video:

or follow the steps below:


1. Locate and install the MooTracker module on your PrestaShop site.
Prestashop_marketplace.png

 

2. Click on the Account button on your Moosend account.
Screenshot_2b.png


3. Choose the Tracked Websites option, from the menu that appears.
225_-_Screenshot_3b.png


4. Click on Add Website button.
Screenshot_4b.png


5. Type-in your website domain URL on the Website Domain area.
225_-_Screenshot_5b.png


6. Click on the Next button.
225_-_Screenshot_6b.png


7. Click on the available Copy button, to place the Website ID on your clipboard.
225_-_Screenshot_7b.png


8. Paste your Website ID on the Modules > Installed Modules > Configure page of your installed plugin, located on your PrestaShop site.
225_-_Screenshot_8b.png

Your connection should be ready as soon as you save your progress! Once your website becomes connected to your Moosend account, a new mailing list will automatically be created, that will be containing all upcoming subscribers of the website you have successfully connected.


For your convenience, we heartily suggest that you also verify your connection between your website and your Moosend account. As soon as you're done, you should go ahead and start taking advantage of your newfound knowledge of what your website users are up to! How about making an Abandoned Cart automation to get things fired up?

 

About Moosend Website Tracking

Website Tracking
Moosend website tracking is a web analysis service provided by Moosend Ltd. The data collected is made available to the client for actionable insights (reporting, segmentation and automations). Direct access to the data is only provided to the client through the use of our platform. The data may be used in anonymised, aggregated form from Moosend Ltd. for reporting purposes.

Visitor Tracking
Moosend website tracking uses proprietary, cookie-based, technology to track data on end-user page visits, product views, user cart and purchase information including but not limited to product quantity and pricing. Data collection at any of the above levels can be turned on or off by the relevant Moosend client. Moosend has no control on the status or information shared through its website tracking feature. More specifically the cookie-technology stores:

  • An identification number to uniquely identify a users browser session.
  • An identification number to uniquely identify a browser. It's not possible to uniquely identify a device through this feature
  • An identification number to uniquely the relevant website.
  • Relevant flags to enable or disable certain library features including but no limited to the exit-intent functionality

Identifying Specific Users
Moosend website tracking uses proprietary, cookie-based, technology to link the aforementioned data to a specific user identified by his email address. This setup allows for a more accurate tracking of end-users by associating that user with the same ID over various sessions and devices. This functionality is called Identify. Specific user data collection as part of the identify functionality can be turned on or off by the relevant Moosend client. Moosend has no control on the status or information shared through its website tracking feature.