What is the Special offer reminder recipe and how can I use it?

Have you set up a landing page for one of your special offers? Then you'd be delighted to know that we have the perfect recipe to help you track individual visitors and follow up with everyone who engaged with your webpage and remind them of your cool offer.

Use the special offer reminder recipe to send an email to everyone who visited the page but did not get enticed enough to make a purchase. A little nudge might be all they need - ideally in the form of an email campaign with an expiry date, you know, to create a sense of urgency!

If you've already found the Special offer reminder recipe among 
the available recipes, and know how recipes are laid out, then let's go right ahead and see the ingredients of this recipe:

A. Overview


The trigger (1) for this recipe is called When someone browses a specific page and, as its name implies, it fires up your automation when a customer browses a specific page on your website. Following the trigger is a Filter contacts conditional step (2) which separates the customers who purchased a product, from the ones who did not make a purchase. The Wait a specific time interval control step (3) creates a practical distance between the time the customers browse the web page and the time an email campaign is dispatched to them, based on the Then send email campaign action step (4).

B. Changing the Recipe 

Are you already familiar with how to use Action steps and how to use Conditional / Control steps? You can use that knowledge to change parts of this recipe as you see fit. It's exactly like creating or editing one of your own automation designs: you can add steps, remove steps, or edit the steps already available to fit your design's needs.

You can also save your changes as a custom recipe, and use it at your leisure.

C. Using the Recipe

A recipe cannot be activated as is! You first need to complete all the incomplete tasks found in the task list and transform the recipe into a fully functional automation. The Special offer reminder recipe requires the following tweaks:

1. Click on the When someone browses a specific page trigger.

2. Define the two trigger options that remain using the available fields.

You will need to define the website where the page browse needs to take place in order to trigger your automation, using the drop-down list of the websites you manage.You will also need to define the actual website path. Click on the Save button when you're done. 

3. Click on the Filter contacts step.

4. Set the filter options that remain, using the available fields.

You will need to set to which mailing list this filter will be applied. Your options are:

  • Apply to all mailing lists
  • Apply to mailing list of recipient performing the action
  • Apply to mailing list <mailing list>
  • ...

Click on the Save button when you're done.

5. Click on the Wait a specific time interval step.

6. Set the required time value and measurement unit, on the available fields.

Click on the Save button when you're done. 

7. Click on the Then send email campaign step.

8. Select the appropriate campaign options from the available drop-down menus.

This type of action requires that you define a Subject, the Sender and the Content of the campaign, as well as set an optional Emails Per Day Cap so that a customer won't get more emails than you'd want on the same day. Click on the Save button when you're done.

9. Don't forget to activate your automation by clicking on the ACTIVE toggle.

Remember, this type of recipe requires that you connect your website to your Moosend account so that your automations know where your customers visit a specific page on your website.