What is the Website re-engagement email recipe and how can I use it?

Keep your e-shop at the top of your customer's thoughts! Re-engage anyone who has made a purchase in the past but has not visited your website in a while.

This recipe
 is based around the premise that some of your customer might become inactive. As soon as that happens it is time to send them a reminder of what your brand is all about by sending them an email campaign - add an offer or a spicy incentive and you'll win them back in no time!

If you've already found the Website re-engagement email recipe among the available recipes, and know how recipes are laid out, then let's go right ahead and see the ingredients of this recipe:

A. Overview


The trigger (1) for this recipe is called When someone browses any page and, as its name implies, it fires up your automation when your site users visit any page on your website. Following the trigger is the Wait a specific time interval control step (2) which sets the time frame before the Filter contacts conditional step (3) check if the site users have made a purchase or not. If they haven't, they should be consider as inactive and should be sent a reminder about your brand using the Then send email campaign action step (4).

B. Changing the Recipe 

Are you already familiar with how to use Action steps and how to use Conditional / Control steps? You can use that knowledge to change parts of this recipe as you see fit. It's exactly like creating or editing one of your own automation designs: you can add steps, remove steps, or edit the steps already available to fit your design's needs.

You can also save your changes as a custom recipe, and use it at your leisure.

C. Using the Recipe

A recipe cannot be activated as is! You first need to complete all the incomplete tasks found in the task list and transform the recipe into a fully functional automation. The website re-engagement email recipe requires the following tweaks:

1. Click on the When someone browses any page trigger.

2. Select the website(s), where the browse needs to take place in order to trigger your automation, from the drop-down menu.

Based on your choice, events from a selected website will be used, ignoring all other websites, or events from all of your websites will be used. Click on the Save button when you're done.

3. Click on the Wait a specific time interval step.

4. Set the required time value and measurement unit, on the available fields.

Click on the Save button when you're done. 

5. Click on the Filter contacts step.

6. Choose the mailing list which this filter will by applied to, from the drop-down menu.

Click on the Save button when you're done.

7. Click on the Then send email campaign step.

8. Set the appropriate campaign options, using the available fields.

This type of action requires that you define a Subject, the Sender and the Content of your campaign, as well as set an optional Emails Per Day Cap so that the customer won't get more emails than you'd want on the same day. Click on the Save button when you're done.

9. Don't forget to activate your automation by clicking on the ACTIVE toggle.

Remember, this type of recipe requires that you connect your website to your Moosend account so that your automations know when your site users visit your website.