Cart abandonment blocks act as subtle reminders to your email marketing campaign recipients, of the purchases they came so close to completing.
You can always send out Card Abandonment automations, but why limit your nudges to that and not add persuasion inside your other campaigns, by adding some dynamic content that will reflect the actions your customers had on your website?
Creating a repeatable containers, such as the Card abandonment block, is very easy but in order for it to work properly it requires that you have connected your website to your Moosend account. As soon as that is done, you can start setting up your Cart abandonment block:
A. Setting up a Cart abandonment block
The Cart abandonment block has a unique set of setting options that you need to define.
1. Choose a website from the Select product website drop-down list.
The websites you have connected to Moosend will appear on this list. Choosing one will connect the Cart abandonment block with the events on that particular website.
2. Select the Number of products to be displayed by adjusting the parameter.
You can use the up/down arrows, or type the value in the available field. The rest of the available settings work exactly as the typical container settings and depend on the type of container you used for your Cart abandonment block.
B. Editing a Cart abandonment block
A Cart abandonment block is automatically filled with dynamic elements.
As soon you transform a container to a Cart abandonment block the following dynamic elements will appear inside it:
- product image
- product title
- product price
- product code
- product manufacturer
- product category
- product URL
The content of each of these will change based on the current information on the website you connect to the particular repeatable container, via the Select product website menu, and can be discerned by each #product:tag# tag that they contain.
You can freely add to or remove elements as you see fit.
You can also edit the elements and their settings.
Elements that are placed inside a dynamic content container, have an additional field in their settings called the Repeatable Element Tag.
This represents the information they'll be pulling out of your website to showcase inside the Cart abandonment block and it's predefined for each element which is present when the dynamic content container is created, but must be defined by you for any new elements that you add.
Please note that you cannot have more than one dynamic content block in your campaign. Also, don't forget to check the other available repeatable container types, such as the Product Recommendation block.