Drop some hints to your email marketing campaign recipients and nudge your email subscribers to check out the coolest products on your website!
You're not sure which ones to showcase? Don't worry, using the available Product Recommendation blocks you can base the content of your campaign on what your other customers purchased, what they looked at, or what your best-sellers are!
Creating a dynamic content container, such as the Product Recommendation block is very easy, but, in order for it to work properly, it requires that you have connected your website to your Moosend account. As soon as that is done, you can start setting up your block:
A. Setting up a Product Recommendation block
The Product Recommendation block has a unique set of setting options that you need to define.
1. Choose a website from the Select product website drop-down list.
The websites you have connected to Moosend will appear on this list. Choosing one will connect the Cart abandonment block with the events on that particular website.
2. Select the way your products will be sorted, from the Sort products by drop-down list.
Your options are:
- Items purchased (default)
This option will recommend the top products based on the number of times ordered.
This option will recommend the top products based on product revenue.
This option will recommend the top products based on the number of product views.
This option is a personalized product recommendation option for each user, based on his interactions with products on your website.
Note that the user should be identified on your website and also should have interacted with a product at least once, the last 6 months. Otherwise, the user will not receive the campaign with the Al product recommendations.
3. Set the number of products to be displayed on the container, by adjusting the setting.
You can use the up/down arrows, or type the value in the available field. The rest of the available settings work exactly as the typical container settings and depend on the type of container you used for your Product Recommendation block.
B. Editing a Product Recommendation block
A Product Recommendation block is automatically filled with dynamic elements.
As soon you transform a container to a Product Recommendation block the following dynamic elements will appear inside it:
- product image
- product title
- product price
- product code
- product manufacturer
- product category
- product URL
The content of each of these will change based on the current information on the website you connect to the particular repeatable container, via the Select product website menu, and can be discerned by each #product:tag# tag that they contain.
You can freely add to or remove elements as you see fit.
You can also edit the elements and their settings.
Elements that are placed inside a dynamic content container, have an additional field in their settings called the Repeatable Element Tag.
This represents the information they'll be pulling out of your website to showcase inside the Product Recommendation block and it's predefined for each element which is present when the repeatable container is created, but must be defined by you for any new elements that you add.
Please note that you cannot have more than one dynamic content block in your campaign. Also, don't forget to check the other available repeatable container types, such as the Cart abandonment block.