Moosend automations are your best bet if you feel the urge to outgrow any limitations inherent in being a marketeer sending out email campaigns. Time constrains? Follow-up tasks? That's a thing of the past; set up your automations and see how efficiently things roll.
Speaking of which, as with every other aspect of your email campaigns, Moosend gives you all the information you need so that you're always up to speed with how your automations are faring at any given moment. Follow their metrics to learn what works for your subscribers, your site visitors, your customers.
Whether your automations are set up to send out email campaigns or to get insight from your customers, you'll always be ahead of the curve.
Let's see what statistics you can get out of your automations:
A. Locating the automations
1. Click on the Automations button, located on the left side of your Dashboard page.
You're now on Automations page where all your automations are listed according to when they were created. You can readily see the title you gave to each automation, as well as its current status (re: active or inactive) and the option to edit / duplicate / delete the automation. Let's see what other information this page provides in terms of statistics and numbers that showcase the efficiency of each automation you've set up.
B. Checking the available metrics
The middle section of the page offers some insight on how each automation has been progressing so far.
Here are the available metrics:
The number of times this automation has been triggered.
The number of Actions that have taken place since the automation has been activated.
The total number of times each campaign contained in the automation has been opened.
The total number of clicks received by each campaign contained in the automation.
C. Diving into the details
The same section, in the middle of the page with the metrics, contains more than a birds-eye-view on how successful each automation you've created is. Go ahead and click on it!
An additional section of info appears underneath the automation line. Here's what it contains:
- Subject Line
The subject line of each campaign utilized by the automation.
The number of times each campaign contained in the automation was dispatched.
The number of times each campaign was opened.
The number of times each campaign received a click.
The number of people who unsubscribed from your mailing list after receiving this campaign.
If you find yourself needing even more information and want to get into the details of each separate campaign inside your automation, then all you have to do is click on the eye-shaped button on the right side of the details.
This button will have you directed to the Campaign Overview, from where you have access to multiple charts reports pertaining to the performance of each newsletter you have sent out, all in real time.
C. Checking the statistics per step
You can check the statistics for each step of your Automation, by simply clicking on your Automation. Once you open your automation, you can see the statistics for each step on the left side of each step.
Step statistics comprise of an integer, displaying how many times the specific step has been processed, and a percentage, which shows you the ratio in which your triggered flows branched to the left or right of a filter step.