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How can I connect my website to Moosend?

Our Moosend Website Connection script lets you record the actions your users perform in your website and connect those with campaigns for the ultimate personalisation experience. It also allows you to connect Moosend forms to your website pages and fine tune when they will appear and to whom making Lead Generation a piece of yummy cake.

Let's see how it's done:

A. Adding a new website 
1. Click on the Account button, located on the right top corner of your Moosend account.
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2. Choose the Websites option, on the menu that appears.
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The first time you visit the Tracked Websites page you'll be prompted to fill-in your website's domain right away. Whenever you revisit the Tracked Websites page it will contain a list of the websites you've already added.


3. Click on the Create new website button to add a new website to your list.

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4. Fill-in the domain of your website on the Website Domain area.

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Keep in mind that your domain name will only be used to view instructions on how to install and configure the relevant tracking script.


5. Click on the Next button.

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As soon as your website becomes connected and verified with your Moosend account and the first member is identified, a new mailing list will be created automatically, containing all upcoming identified subscribers of the website you have successfully connected.


B. Connecting your website 

By adding the code snippets that we provide to areas of your website HTML, you allow Moosend to check what your site visitors are doing at any given time. These events can be later used to trigger the automations you design, to create the ultimate personalization experience. If your website is based on a CMS or a e-commerce platform you can use one of our practical Moosend plugins to achieve website tracking with just one click. 

Your option are three: 
i) Connect your website using a Moosend plugin.
ii) Connect your website with a custom installation, using the JS tracking library
ii) Connect your website with a custom installation, using the PHP tracking library.

Let's see some more details for each option:

i) Connect your website using a Moosend plugin.

If you want to track the actions on your favourite e-commerce platform or CMS you can use any of our available plugins and install the website tracking script with just one click.

Click on the Install button, located next to each available plugin.

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ii) Connect your website with a custom installation, using the JS tracking library

If you have a custom installation, or if your favorite platform is not yet available on our plugin list, you can always install the website tracking library by using our configuration examples - just copy and paste the appropriate code snippet into your website HEAD tag.

  1. Click on the eye icon to the right of the website you wish to connect to Moosend.
    How_can_I_connect_my_website_to_Moosend_bii1a.png


  2. Scroll down and click on the Copy button, located below the appropriate code snippet, to copy the code for the JS library.

    How_can_I_connect_my_website_to_Moosend_bii2a.png

  3. Click on the Configuration Examples button, located at the bottom of the page.

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    You will be directed to a page where there are various practical examples of how to take advantage of the tracking code to suit your various needs. Look at the short description underneath each title. The code snippets are located right below each description, inside the black area. 


    Your options are:

    • Identify Visitors

      How_can_I_connect_my_website_to_Moosend_bii4.png

      Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.


    • Track Page View Events

      How_can_I_connect_my_website_to_Moosend_bii5.png

      Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.

    • Track Item Added to Cart

      How_can_I_connect_my_website_to_Moosend_bii6.png

      Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.

    • Track Order Completed Events

      How_can_I_connect_my_website_to_Moosend_bii7.png


      Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.

    • Track Product View Events

      How_can_I_connect_my_website_to_Moosend_bii8.png

      Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.


    • Track Custom Events

      How_can_I_connect_my_website_to_Moosend_bii9.png
      Click on the Copy button, located underneath the code snippet area. By clicking on the button you immediately place the code on your clipboard.


Note that if you wish to use create automations based on user's actions such as an Abandoned Cart automation, you need to add the code for all the events mentioned above.


ii) Connect your website with a custom installation, using the PHP tracking library.

If your website requires a PHP tracking library, we got you covered too! You can see our complete guide on how to install website tracking by using the PHP tracking library with all the configuration examples you need.

 

Don't forget that you can always check the verification status of your website or just delete a website if you no longer need it to be connected with your Moosend account.




  

About Moosend Website Tracking

Website Tracking
Moosend website tracking is a web analysis service provided by Moosend Ltd. The data collected is made available to the client for actionable insights (reporting, segmentation and automations). Direct access to the data is only provided to the client through the use of our platform. The data may be used in anonymised, aggregated form from Moosend Ltd. for reporting purposes.

Visitor Tracking
Moosend website tracking uses proprietary, cookie-based, technology to track data on end-user page visits, product views, user cart and purchase information including but not limited to product quantity and pricing. Data collection at any of the above levels can be turned on or off by the relevant Moosend client. Moosend has no control on the status or information shared through its website tracking feature. More specifically the cookie-technology stores:

  • An identification number to uniquely identify a users browser session.
  • An identification number to uniquely identify a browser. It's not possible to uniquely identify a device through this feature
  • An identification number to uniquely the relevant website.
  • Relevant flags to enable or disable certain library features including but no limited to the exit-intent functionality

Identifying Specific Users
Moosend website tracking uses proprietary, cookie-based, technology to link the aforementioned data to a specific user identified by his email address. This setup allows for a more accurate tracking of end-users by associating that user with the same ID over various sessions and devices. This functionality is called Identify. Specific user data collection as part of the identify functionality can be turned on or off by the relevant Moosend client. Moosend has no control on the status or information shared through its website tracking feature.