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How does the "When someone views specific products" trigger work?

When designing your own Moosend automations the first that you'll need to do is choose a trigger out of the available automation trigger types. The trigger type titled "When someone views specific products" is an example of a trigger type that requires that you first set up your Moosend account so that it identifies your website users in order for it to work. This trigger reacts by putting your automation in motion when someone views a product that meets specific conditions, inside one of your websites.


There are three parameters that you need to define on this type of trigger:


1. You need to choose whether the automation will be triggered every time someone views a product that meets your conditions, or whether it will be triggered only the first time the product is viewed.
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2. The second parameter you need to define is the website in which the product needs to viewed, in order to trigger your automation!
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You can find a list of the websites which you manage on the drop-down menu; if you choose a specific one out of the list, all events from the other websites will be ignored.


3. The third parameter which you need to define is the condition the viewed product(s) must meet, in order to trigger your automation. 

The condition is formed by a combination of two drop-down menus and a free text input field.
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The first drop-down menu (1) is where you select the property the condition refers to.

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The 4 properties you can choose from are Name, Code, Category, Manufacturer. Please note that you can only select one property per trigger.

 


The second drop-down menu (2) is where you select the operator that forms the condition.

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The 4 operators you can choose from are:

  • Is any of - all viewed products that exactly match any of the selected property values entered will trigger the automation. 
  • Is not any of - all viewed products that do not exactly match any of the selected property values entered will trigger the automation. 
  • Contains any of - all viewed products that partly match any of the selected property values entered will trigger the automation.
  • Does not contain any of - all viewed products that do not partly match any of the selected property values entered will trigger the automation. 

 

Depending on your choices above, you enter the values you wish your trigger to apply to in the input field (3). Please note that you can add more than one value. Just use a comma or press your keyboard's Enter key in order to separate the different values.

Example:

Using the below viewed products trigger condition, the e-shop manager wanted to target all their  potential customers who showed an interest in 3 specific product codes, which would be on sale just a few days later.


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Click on the Save button when you're done.

 


This type of trigger is commonly used on automations of the Abandoned Cart variety. You can build your own as soon as you learn how to use Actions and how to use the available Conditional / Control steps.