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What is an Email Per Day cap and how can I use it in a workflow ?

Moosend automations can be set up to do a wide range of tasks - a testament to this are the different automation recipes which we've created for you! Not only do these serve as ready-made automations for you to use, but also show different ways of utilizing automations and will, hopefully, inspire you to make your own designs!

A. The Email Per Day cap

Among the different recipes, Welcome Emails and Abandoned Cart are good examples of automations that send out email campaign(s) when the conditions of their triggers are met. This can occur several times during a day, so just to be certain that your automation doesn't flood a subscriber with too many email campaigns, you can set a daily cap on the number of emails a step can send out to a subscriber. 

This is defined by the Emails Per Day Cap parameter.
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This parameter offers the following options:

  • Unlimited
  • Up to 1 email per day from this step
  • Up to 2 email per day from this step
  • Up to 3 email per day from this step
  • Up to 4 email per day from this step
  • Up to 5 email per day from this step


Notice where it says "... from this step" ? If your automation workflow contains several actions of the Then send email campaign type, the amount of emails your subscribers receive might exceed the cap that you've set for each step; each step is limited by the cap, but adds up to the total!


B. In practice

Let's assume you created an automation which contains a Then send email campaign action step and you set it up so it can send out an Unlimited number of campaigns per day. If one particular subscriber triggers your automation multiple times during the same day they'll receive multiple campaigns, which might not be what you want! 

If you set up the Then send email campaign action step and choose the Up to 1 email per day from this step option insteadthen even if the particular subscriber triggers the automation multiple times during the same day, they'll just receive only one campaign.

If the same automation contained two Then send email campaign action steps, each one set to Up to 1 email per day from this step, then a subscriber triggering the automation multiple times during the same day would receive two campaigns maximum, one from each action step.


Creating your own automations is very easy and fun! You can also use one of the available automation recipes which we have prepared for you.