What is the Verified status?

Using our new UI? You might want to check this help article instead.


If you have chosen one of the following options in the Settings button of your mailing list:

i) Activate Double Opt-in for this list but continue sending to all subscribers (Soft Double Opt-in)

ii) Activate Double Opt-in for this list and only send to verified subscribers (Strong Double Opt-in)




Then, when you click on the Members button, you will notice that a new column has appeared which is named Double opt-in and the email address has the status Verified.what_is_the_verified_status-new_2.png


This means that this specific user has given you the consent via the Double Opt-in mechanism to send him Email Marketing newsletters.