What trigger events can be automated?

Using our new UI? You might want to check this help article instead.


The actions your email campaign subscribers take inside your newsletter, or your website, set your automation in motion - whatever it is that starts the chain reaction is what we call a trigger.


The available trigger events which you can use for your automations are:

You can use the various options to your advantage. Make sure to check how triggers are being used inside your workflow!