How can I insert a Forward to a Friend link into my newsletter?

We automatically insert a link on your campaigns to allow your subscribers to forward your campaign to their friends if they so wish. The link is placed at the bottom of your newsletter, and it only appears when your recipients view your newsletter on their browser.

If you decide that having the link at the bottom of your campaign is doing it a disservice, you can just as easily insert a tag which will place it directly on the main content of your newsletter. 

Making the Forward to a Friend link more visible for your subscribers is very easy and you can do it with three different methods. Just follow the steps below:

A. Using the Campaign Editor

1. Click on the Create Template step during the Campaign Creation process.

2. Click on the Take me to the Editor button.

3. Click on a text area of your design where you want the link to appear.

4. Choose the Forward to a Friend option, from the Personalization Tags drop-down menu located on among the text parameters.
The appropriate personalization tag will appear inside your design.

B. Using the Personalization Tags list

1. Click on the Create Template step during the Campaign Creation process.

2. Choose the Import Campaign tab.Forward_to_friend_b2.png

3. Choose the Forward to a Friend option, from the Add personalization tags drop-down menu.

4. Place your cursor on the body of your newsletter's code, on the spot where you want the link to appear.

5. Click on the Add option button.

You will see that the #forwardToFriendLink# tag appears inside your HTML. The Forward to a Friend link which is automatically placed by Moosend at the bottom of your campaign will disappear since you already placed it inside your content. You can always check how your changes will appear to your recipients by selecting to Preview the newsletter.

C. Inserting the tag manually

You can manually add the #forwardToFriendLink# tag to insert the Forward to a Friend link directly into the body of your HTML or inside your design using our Campaign Editor. Just copy and paste it from here:


When your subscribers click on this link our Forward to a Friend form appears, where they can add their info and their friend's info, along with with an optional personal message to their friend.

Making the option to forward your news and offers to your subscribers friends who might be interested more visible is the first step. Don't neglect to give them some incentive to do forward your campaigns - ideas like "Forward our newsletter to a friend and win a 10% discount on your next purchase" work great! Learn more about how important personalization tags are for your newsletter to fully understand why giving them such incentive is crucial for your campaign's success.