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What is a personalization tag and how can I use it?

Moosend equips you with Personalization Tags as the perfect way to add dynamic content inside your email marketing campaigns. What "dynamic" means is that the content inside your newsletter will change depending on who is receiving the campaign, based on the latest information you have gathered on the recipient in the form of Custom Fields, such as their name, their age, their location or any other data that you have deemed useful enough to collect and use inside your campaigns.

Let's see how this works:

A. Understanding personalization tags

When you insert a personalization tag (such as the Recipient Name tag #recipient:name#) inside the content of your newsletter, it will look something like this:

Hello #recipient:name#, I hope you are well!

However the recipients of your email campaign will receive a newsletter wherein the tag will have been replaced by the relevant dynamic content. For example, a recipient whose name you have gathered is John will open your newsletter and read the following:

Hello John, I hope you are well!

This opens the door to an amazing array of creative options that can enhance each campaign you send out to look and feel as if you've personally designed it for each and every one of your recipients.

Here's a list of all the personalization tags Moosend offers by default to help get you started:

B. Adding personalization tags

The quickest and most practical way to insert personalization tags in your newsletters is through Moosend's Campaign Editor.

1. Drag-n'-drop a Text Element in the Container of your choice. Add custom Step 1 : Create a text component

We chose Text as a straightforward example. You can choose the Element type that best fits your campaign design as long as you can add text inside it.


2. Click on the Text Element you just added.
Add custom Step 2 : Double click on a text component

3. Click on the Personalization tags drop-down list, located on the Text Parameters pop-up. Add custom field Step 3 : Double click on the text component

4. Choose the Personalization Tag which you want to add to your newsletter design. Add custom field Step 4 : Select the custom field from the personalization tags list


The campaign editor gives you the designer's birds-eye view which proves extremely helpful when deciding how to perfectly piece each personalization tag inside your design. The available options are numerous but can't possibly cover all the creative ways you can come up with to personalize your campaign. So keep in mind that if none of the default Personalization Tags fits your ideal application you can always create your own - just use your Custom Fields! Our goal, after all, is to turn your campaigns into an engaging experience for your recipients and increasing the personal impact they have is definitely a huge step in the right direction.