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How do I customize the unsubscribe link in my campaigns?

Moosend fully conforms with the CAN-SPAM laws which mandate that the presence of an unsubscribe link in all email marketing campaigns is mandatory. If you don't wish to add your own unsubscribe link when defining the content of your campaign, one will be added automatically!

This way we make sure that you won't get in trouble. You might not have the choice of not including an unsubscribe link in your newsletter (and why wouldn't you want one anyway?) but you can be as creative with its design and customize the way people unsubscribe from your mailing lists; and that's what you should do!

How about using CSS to personalize the appearance of the unsubscribe link? Why not point the link to eye catching unsubscribe images persuading any would-be unsubscribes to stay around.

After you've started defining your newsletter design's structure using our Campaign Editor you get to fully customize your unsubscribe links. Let's see how that's done:

1. Drag-n'-drop a Text Element in the Container of your choice. Customize Unsubscribe Link Step 1 : Drag n drop a Text element

We chose Text as a straightforward example. You can choose the Element type that best fits your campaign design as long as you can add text inside it.


2. Click on the Text Element you just added.
Customize Unsubscribe Link Step 2 : Click on the Text element


3. Type-in a text of your choice in the available area.
Customize Unsubscribe Link Step 3 : Typein a text of your choice

Keep in mind that your link is meant to act as an unsubscribe link! You can be as creative as you like, but it's worth making sure that your recipients know where to click if they decide to unsubscribe from your campaigns.


4. Select the part of the text you want to act as an unsubscribe link.
Customize Unsubscribe Link Step 4 : Select the part of your text you want to use


5. Click on the Link button, located on the text editor area above your Text Element.
Customize Unsubscribe Link Step 5 : Click on the link button

Alternatively you can use the (Ctrl+L) key combo. A pop-up window appears.

6. Type-in the #unsubscribeLink#​​​​​​​ tag, on the available URL field.
Customize Unsubscribe Link Step 6 : Type in the #unsubscribeLink# tag

The Protocol option will automatically change to <other> to suit the type of URL you just added. 

7. Click on the OK button.
Customize Unsubscribe Link Step 7 : Click the OK button


8. Use the styling options of the text editor area to restyle your link, by changing its color, font, size, alignment and other characteristics as you see fit. Customize Unsubscribe Link Step 8 : Use the styling options to restyle your link

On the text editor area you'll also find the Unsubscribe Link option inside the Personalization tags drop-down menu. By clicking on it you can get a quick reminder of how the #unsubscribeLink# tag looks like!