Does signing up for your mailing list require more fields than just an email address and a name? Do you wish to enrich your current list with extra information around your subscribers to fully customize their experience? Then custom fields is what you're looking for!
To make a new custom field all you have to do is follow the instructions below:
1. Click on the Mailing lists button, located on the left side of your Dashboard page.
2. Click on the name of the list you want to add new custom fields to.
3. Click on the Custom fields button, on the vertical bar that appears.
4. Click on the Add new custom field button.
Notice that above the button is a table with all the custom fields already available for this list. The Email field is there by default and so is Name. You can also see each field's personalization tag (e.g. #recipient:email# for the Email field), whether the field is obligatory or not when signing up for your newsletter, as well as the data type of the field (e.g. whether the field contains text, a drop-down menu etc).
5. Fill in the name that you want your new field to have.
6. Select the data type of your new custom field from the drop-down menu.
You can choose any of the options available: Text, Number, Date Time, Single-select Drop-down and Checkbox.
7. Check the Required checkbox to specify whether you want this field to be obligatory when filling your subscription form.
8. Check the Hidden checkbox to specify whether you want this field to appear when recipients updating their profile through the Update Profile link.
9. Click on the Save custom field button to create the custom field.
10. Your custom field is ready for you to use.
11. If you ever need to, you can edit or delete any of custom fields you created by clicking on the corresponding button in the Actions column.
Remember that the custom fields on a list can be used both as personalization tags inside your email campaigns and as criteria by which you segment your mailing list. This means you can easily combine the reaction your subscribers have to your newsletters (e.g. opens, link clicks, etc), with data like their age, location or any other information you collect from the custom fields you use.