Register

What reports does Moosend provide?

Moosend offers a deep and detailed campaign reporting. It is one of the most critical tools in your arsenal and it is something we really consider important for you to have and use, to improve your campaigns, to increase your newsletter efficiency and make your overall email marketing reach the levels that it can.

To achieve this we offer various advanced reporting capabilities that you can and should take advantage of. Let's see where you can find them:

A. Find the available reports

1. Click on the Reports button, located on the left side of your Control Panel page. Click on the Reports button on the menu to see the email marketing reports for your campaings

2. Click on the name of the campaign whose reports you want to access. Click on an email marketing campaign to view its reports

3. Choose any of the advanced reporting options available on the vertical bar that appears.Select any of the email marketing reports' options

B. Understanding each report

Available for you to use is an arsenal of different reporting options: 

  • Campaign Overview
  • Recipient Activity
  • Activity Over Time
  • Link Performance
  • Email Client & Mobile Device Tracking
  • Activity By Location 

Some options might have an easy to imagine functionality just by looking at their name (e.g Campaign Overview) but for some their usefulness might not stand out right away. Below we'll see what each report option offers in greater detail.
 

  • Campaign Overview
    The Campaign Overview informs you about the overall statistics of your campaign, including metrics such as Unique Opens, Link Clicks, Unsubscribed recipients, Forwarded emails, Bounces, Not Opened and Marked as Spam emails.Campaign Overview Report

  • Recipient Activity
    The Recipient Activity allows you to see how each recipient in your mailing list interacted with and how they reacted to your email marketing campaign.Recipient Activity Report

    Underneath these statistics is a list containing the email addresses of your recipients along with information on how they interacted with your email campaign.

 

  • Activity Over Time
    The Activity Over Time option, shows you statistics for each consecutive week following your campaign dispatch.Activity Over Time Report


  • Link Performance
    The Link Performance offers a Click-Map for your campaign.Link Performance Report

    The click-map offers a preview of your newsletter, with bubbles indicating how many times each link has been clicked. In the same option you will also find complementary Performance per Link information as well as who clicked on which links.

  • Email Client & Mobile Device Tracking
    The Email Client & Mobile Device Tracking informs you on the different devices and email clients your recipients use to view your campaigns.Email Client & Mobile Device Tracking Report


  • Activity By Location
    The Activity by Location option allows you to view how your campaign performed in a global scale. Hover over the location of each country on the map to see the statistics of the country you are interested in.Activity By Location Report

    Underneath the interactive map is a list with all the countries where recipients who received and interacted with your campaign reside.