What reports does Moosend provide?

Using our new UI? You might want to check this help article instead.


Moosend offers a deep and detailed campaign reporting. It is one of the most critical tools in your arsenal and it is something we really consider important for you to have and use, to improve your campaigns, to increase your newsletter efficiency and make your overall email marketing reach the levels that it can.

To achieve this we offer various advanced reporting capabilities that you can and should take advantage of.

Let's see where you can find them:

A. Finding the available reports

1. Click on the Reports button, located on the left side of your Dashboard page. 

2. Click on the name of the campaign whose reports you want to access. 

3. Choose any of the advanced reporting options available on the vertical bar that appears.

B. Understanding each report

Available for you to use is an arsenal of different reporting options: 

  • Overview
  • Recipient Activity
  • Link Performance
  • Email Client & Mobile Devices Tracking
  • Activity By Location 

Some options might have an easy to imagine functionality just by looking at their name (e.g Overview) but for some their usefulness might not stand out right away. Below we'll see what each report option offers in greater detail.

  • Overview
    The Overview informs you about the overall statistics of your campaign, including metrics such as Unique Opens, Link Clicks, Unsubscribed recipients and Bounces. Also available is information concerning the Top performing aspects of your campaign, with regard to its Recipients, Custom Fields, Locations, Links and the clients or devices it is Mostly viewed on.

    The performance arrows within each of the boxes towards the top of your Overview page, provide you with information on the campaign's performance with regards to its Recipients, Opens, Clicks and Unsubscribes.  The calculation is based on any campaign sent within the last 60 days to at least 1000 recipients.

  • Recipient Activity
    The Recipient Activity option allows you to see how each recipient in your mailing list interacted with, and reacted to, your email marketing campaign.

    The options you see on this page are: 

    • Sent
      Shows the recipients who received your campaign.

    • Opened
      Shows the recipients who opened your campaign.

    • Not Opened
      Shows the recipients who haven’t opened your campaign yet.

    • Clicked
      Shows the recipients who clicked your campaign.

    • Bounced
      Shows the number of the emails that were not delivered due to a bounce.

    • Unsubscribed
      Shows the recipients who unsubscribed via your campaign.

    • Complained
      Shows the recipients who marked your campaign as spam.

  • Link Performance
    The Link Performance offers a Click-Map for your campaign. The click-map offers a preview of your newsletter, with bubbles indicating how many times each link has been clicked. In the same option you will also find complementary Performance per Link information as well as who clicked on which links.What_reports_does_Moosend_provide_B3new.png

  • Email Client & Mobile Device Tracking
    The Email Client & Mobile Device Tracking informs you on the different Devices, Email Clients, Browsers and Operating Systems your recipients use to view your campaigns. 

  • Activity By Location
    The Activity by Location option allows you to view how your campaign performed on a global scale. Hover over the location of each country and/or city you are interested in on the map to see its statistics.

    Next to the interactive map is a list that shows the total opens from all the countries and cities where recipients who received and interacted with your campaign reside.