Following the CAN-SPAM Act, every email sent through the Moosend platform contains a
One-Click-Unsubscribe link at the end of every newsletter, giving your recipients the option to unsubscribe from your email marketing campaigns if they wish to do so. When a recipient unsubscribes from one of your mailing lists, your list will automatically get updated and the former recipient will be moved to the Unsubscribed e-mails tab of the specific list.
To view how many people have unsubscribed from a particular mailing list follow the steps below:
1. Click on the Mailing lists button found on the menu on the left side of your Moonsend Account.
2. Click on the name of the mailing list to view the statistics regarding your subscribers.
3. Click on the Members button in order to check your subscribers statuses.
There you can see the different tabs of statistics for your Mailing List which include:
- All e-mails
- Active e-mails
- Unsubscribed e-mails
- Archived e-mails
These statistics give you insight on the current status of the subscribers contained in the specific list, including the mailing list's unsubscribe rate. Clicking on the Unsubscribed e-mails metric will provide you with the list of members who have unsubscribed from the current mailing list.