What is the difference between Unique and Total Links Clicked?

Using our new UI? You might want to check this help article instead.

CTR, otherwise known as
 Click Through Rate, is one of the most important metrics in email marketing! It depicts your campaign's performance and how successful your email marketing is, by showing you how many times your subscribers clicked on the links contained inside your newsletter.

But not all clicks are the same. Unique Links Clicked show you the number of recipients that have clicked on any links in your campaign, not counting how many times each recipient has clicked on a link. Total Links Clicked on the other hand indicates the total times all your recipients clicked on your newsletter.

Suppose a single recipient loved your newsletter so much that they clicked on various links and then came back to click on them again. For this particular recipient Moosend will record one Unique Click and several Total Clicks. Simple, right ?

To check your Unique Links Clicked and Total Links Clicked from a particular campaign, follow the steps bellow:

1. Click on the Reports button, located on the left side of your Dashboard page.
2. Click on the name of the campaign whose performance you want to check. 

You will be transferred to the campaign Overview page.

3. Check the Links box to view your campaign's Unique Clicks and Total Clicks.