When the time comes to get feedback on the effectiveness of your email marketing the first place you need to look at is your Campaign Overview. As its title says, this page will give you a quick but thorough overview of how your campaign is fairing out there in the wild!
Α. An overview
This type of information regarding a campaign you have sent out is and will always be available for you to view. To visit the Campaign Overview page just do the following:
1. Click on the Reports button, located on the left side of your Control Panel page.
2. Click on the name of the campaign whose Campaign Overview you want to check.
B. Getting into the details
Moosend's reporting offerings don't just stop there. You also have the following options:
- Recipient Activity
- Activity Over Time
- Link Performance
- Email Client Tracking
- Mobile Device Tracking
- Activity by Location
These reporting options will be archived 60 days after your campaign has been sent out. This is adequate time for you to export your recipient-based statistics as an Excel or a PDF file if you wish to retain this information on your past campaigns.
Exporting your statistics is highly recommended, but please keep in mind that it needs to take place before the 60-day period runs out! After that period of time, you will not be able to review those reports and a message will appear instead.