At first glance it would seem that reaching someone's inbox is an easy task. After all, we send out personal emails every day and they (almost) always reach our designated recipient's inboxes, right?
Well, no, not really!
Deliverability is a way to measure the success of your campaigns in terms of whether they managed to reach the inboxes of your recipients, instead of ending up on their junk or spam folders of their email clients (think Gmail, Yahoo, Outlook, etc). This becomes a complicated issue when it comes to newsletter campaigns. The two major factors affecting the deliverability rates of a campaign are the reputation of the sender who has sent the email campaign and the content of the campaign itself.
What you need to know is that Moosend's architecture and infrastructure guarantees maximum deliverability rates. Don't take our word for it - Sender Score, a well known email reputation organization, providing metrics for any server imaginable, rated Moosend servers with an amazingly highly reputation of 98%!
It's numbers like these that ensure the maximum deliverability rate possible for your email messages. That and Moosend's arsenal of tools like anti-spam checks, scheduled sending, SPF and DKIM implementations, soft bounce auto resend and more. Hit inbox every time!