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What is an Article and how can I use it to design my newsletter?

An article is a type of element consisting of two parts: an image portion and a text portion. Articles act as great bridges between your newsletter and your site. Images and text make for an enticing combination. Your subscribers read a couple of lines, they get interested and they feel naturally inclined to click on the image to learn more.

That's probably the most common way to be using articles inside your campaigns, but don't forget that with Moosend the sky is the limit. Get your creativity going!

After you've started defining your newsletter design's structure you can go ahead and start adding elements to it. One of the available element types will be the Article.

Let's see how you can add one to your structure:


A. Adding an article

1. Click on the Elements button, located on the left side of your Editor page.
Add Article Step1 : Click on the Elements button

2. Drag-n'-drop the Article element, from the Elements list to a container inside the Editor page.
Add Article Step2 : Drag n drop an article element into a container

Be advised that an Article element cannot be added to neither 1/3 nor 1/4 slots. So you'll have to use containers such as Full Width, Half Width or the larger slot of the 1/3 - 2/3 combinations, all of which can suit this type of Element.


3. Click on the Article that you just added inside the container.
Add Article Step 3 : Click on the article element

The article settings instantly become available on the left side of the Editor page.


B. Setting up the article

1. Click on the Background Color option, to choose the background colour of your article out of a palette.
Set up the Article Step 1 : Click on the background color option to change it

The default option is transparent and should work for most circumstances, but the option is there in case you ever need it.

2. Click on the up/down arrows on the Text Padding option to change the height that the text portion of the article will take-up inside the container.
Set up the Article Step 2 : Set the text padding option

Alternatively, you can fill-in the padding size number directly, on the area located next to the arrows.

3. Fill-in the online address, on the designated Link Url area, to which clicking on the image portion of the article will lead. 
Set up the Article Step 3 : Fill in the URL link address

4. Click on the Alignment drop-down menu to change the alignment of the image portion inside the container.
Set up the Article Step 4 : Click on the alignment drop down menu

5. Click on the up/down arrows on the Spacing option to change the distance between the image portion and text portion of the article.
Set up the Article Step 5 : Set up the spacing option

You can fill-in the spacing number directly, on the area located next to the arrows.

6. Click on the Upload Image button, located on the article settings on the left side of the page, and browse for the image you want to upload on your computer.
Set up the Article Step 6 : Click on Upload Image and select an image file from your filesystem

Alternatively you can use the Upload from URL field and grab the image directly from the internet.


C. Working with the text portion

1. Click on Click Here to insert your text area to insert your text.
Working with the text Step 1 : Click Here to insert your text

A text-editing pop-up appears above the text portion of the article you are editing.

2. Type-in your text.
Working with the text Step 2 : Type in your text

Alternatively you can use the three paste options available inside the text-editing pop-up:

  • Paste
  • Paste as plain text
  • Paste from Word

The text-editing pop-up contains all the standard editing options you'd expect from a fully fledged text processor and more.

3. Pay special attention to the Personalization Tags drop-down menu, available on the text-editing pop-up.
Working with the text Step 3 : Select a personalization tag from the drop down list

This provides quick access to adding personalization tags inside your campaign!

4. Click on the Show Blocks option, also available on the text editing pop-up, which allows you to see the blocks where your text resides.
Working with the text Step 4 : Click on the Show Blocks button

This is a very practical option if you want to achieve picture-perfect alignment between your the text portion and the image portion of the article.

D. Working with the image portion

1. Double-click on the image portion of the article, to start browsing your computer for the image you wish to upload.
Working with the image Step 1 : Click on the image portion of the article

Once the process is done a pop-up appears to notify you that image has been successfully uploaded.


2. Click-n'-drag on the designated bottom-right corner of your image to quickly resize it.
Working with the image Step 2 : Click n drag on the bottom right corner to resize it

3. Check the additional options now made available on the article settings, on the left side of the editor page. 
Working with the image Step 3 : Check the additional options

The new options are there to help you make the image sit perfectly inside its container. You can do the following:

  • Crop
    Opens the crop pop-up which focuses on the image and provides you with efficient cropping tools.

  • Natural Size
    Resizes the image back to its original dimensions.

  • Full Width
    Resizes the image to cover the maximum possible width inside the image portion of the article.

  • Replace Image
    Replaces the image you have uploaded with another image which you choose from your computer.

  • Remove Image
    Removes the image from the article.

E. Cropping the image

1. Click-n'-drag the Crop Box to define the area of the image you want to preserve.
Cropping the image Step 1 : Click n drag the crop box to define the area of the image you want to keep

Preserved area of the image is made apparent by graying out the area which will be cut-out.


2. Click-n'-drag the sides and corners of the Crop Box to resize it to taste.
Cropping the image Step 2 : Click n drag the sides and corners of the crop box


3. Set Crop Box width by pulling, typing an exact number, or by using the up/down arrows which appear as soon as you place your mouse on the Crop Box Width area, on the left side of the pop-up.
Cropping the image Step 3 : Set the width of the crop box


4. Set Crop Box height by pulling, typing an exact number, or by using the up/down arrows which appear as soon as you place your mouse on the Crop Box Height area, on the left side of the pop-up.
Cropping the image Step 4 : Set the height of the crop box


5. Click on the Crop button to crop the image.
Cropping the image Step 5 : Click on the Crop button

You can always click on the Cancel button if you change your mind. Or did you press on Crop and you now find that you don't like the way the result looks? Don't worry, cropping isn't permanent! You can go back and re-crop the original image from scratch, as many times as you need.