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How can I find the recipients who haven't opened a specific campaign?

Moosend's segmentation filtering option is super powerful and offers various criteria to choose from when you create segments to better target your email marketing campaigns. You can use the advanced segmentation options to find all kinds of information that will help you make your campaigns more efficient!

If for instance you want to find which subscribers of a particular list have not opened a specific email campaign all you have to do is follow the instructions below and create a segment of that list that only contains those recipients.

1. Click on the Mailing lists button, located at the left side of your Dashboard page.Have not Opened Step 1 : Click on the Mailing Lists button on the menu

2. Click on the name of the mailing list you wish to work with.Have not Opened Step 2 :Select any email marketing mailing list


3. Click on the Segments button, located on the vertical bar that appears.Have not Opened Step 3 : Click on the Segments button

4. Click on the Create New Segment button.Have not Opened Step 4 : Click on the Create New Segment button

5. Type in the name of your segment on the Segment Name field.Have not Opened Step 5 : Name your Segment

Make sure that you give your segment an appropriate name, and that it's something easy to remember.

6. Choose the All option on both the Match Criteria and the Fetch drop-down menus.Have not Opened Step 6 : Select Match and Fetch criteria

Later on when you set which criteria need to be fulfilled, your segment will contain all the recipients who match your criteria.

7. Click on the Add More Criteria button, to create the criteria by which your segment will be defined.Have not Opened Step 7 : Add on Add more criteria button

8. Select the Campaign Name option, on the first drop-down menu.Have not Opened Step 8 : Select the campaign name option from the dropdown list

9. Select the is not option, on the second drop-down menu. Have not Opened Step 9 : Select the campaign is not option from the dropdown list

10. Choose the campaign in question from the drop-down list.Have not Opened Step 10 : Select the campaign from the dropdown list

The campaigns are listed from most to least popular.
 

11.Click on the Save segment button.Have not Opened Step 11 : Click on the Save Segment button

Congratulations! You have just created a segment that contains all the list members that haven't opened the specific email campaign you chose. Maybe it's high time you sent them a more personal newsletter ? See how you can make your campaigns more personal by adding personalization tags.