Knowing the mobile device, system software and email client that your email subscribers use to open and interact with your email marketing campaigns is very crucial. The reason might be obvious but it bears repeating: optimizing the design of your email newsletter to fit whatever device your users are using might indeed make or break your campaign.
With Moosend, you are able to see a concise Mobile vs. Desktop analysis, revealing how many of the recipients opened or clicked on your newsletter using their mobile phone, tablet, desktop or laptop.
Taking advantage of this feature, you will get insight on which device software they use for mobile opens (e.g. iOS, Android as well as the specific Email Clients through which your recipients open your newsletter (e.g. Yahoo, Hotmail, Gmail etc).
To access Moosend's Email Client & Mobile Device tracking just follow these simple steps:
A. Find the tracking option
1. Click on the Reports button, located on the left side of your Dashboard page.
2. Click on the name of the campaign of whose statistics you want to check.
3. Click on the Email Client & Mobile Device Tracking option, on the vertical bar that appears.
B. Navigate the Mobile VS Desktop options
In the Email Client & Mobile Device Tracking page there are numerous statistics available. On the left side, under Mobile, you can see statistics pertaining to your subscribers who opened your newsletter campaign using a mobile device.
On the right side are the statistics regarding opens via desktops and laptops. In the middle lies an overview pie-chart with statistics regarding all opens whether they originate from desktops, laptops or mobile phones.
Discovering that many of your recipients open your newsletters using their mobile phones or via specific email clients, is intelligence that will serve you well as you optimize the design of your newsletter for different recipients. Keeping your subscribers happy is not only a matter of relevant content but of compatible design as well!