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How many times does a bounced email get resent before it becomes a Hard Bounce?

If your campaign fails to reach one of your recipients Moosend will keep on trying deliver it up to 4 times. This is why your Soft bounces statistic usually needs 1 to 2 days to get concrete results.

If the email sent continues to bounce from the recipient’s mail server, then we will characterize the recipient’s email address as a Hard Bounce address and they will automatically be removed from your mailing lists.

When sending out email campaigns it's very important to be able to distinguish a soft and a hard bounce and recognize why each one might occur. It influences your statistics so make sure you know all you can about the different kinds of bounces that happen!