There are three key elements in Moosend's way of thinking about your mailing lists which are integral to how the platform's architecture is built around your needs and how it makes Moosend an amazing tool for all your email marketing work:
A. We do not restrict the way you work
Sending newsletters is about being free to make your campaigns efficient. Moosend gives you the freedom to set up as many mailing lists as you need to make the most of your campaigns.
You could, for example, have a main list with all your recipients and then create as many sub-lists of that main list as you wish. Duplicating a campaign and sending it to another mailing list only takes one click.
B. We only count unique recipients
Check the top right hand of your Moosend dashboard to see the number of unique members from all your lists. We only count the unique recipients in your mailing lists, which means you won't be charged extra for duplicates between lists. So work with your lists whichever way you like!
C. We love efficiency
If having many sub-lists is not your style, you can just as easily keep all your contacts in one list and add custom fields to help you keep your all the information about your subscibers there. Use our advanced list segmentation features to optimize targeting your audience and boost your campaign performance.
Keeping tabs is extremely easy with Moosend!
Read more about how you can create a new mailing list in your Moosend account.