There are two fast and easy ways for you to track the most popular links for a specific email marketing campaign you have sent.
Just follow the steps described in this article.
First, click on the Reports button, on the vertical menu of your control panel page.
Next, click on the name of the campaign that contains the link, of which the performance you want to check.
Just click on the name of the campaign on the list.
Next, click on the Link Performance option on the vertical bar that will appear.
One of the options you have to check on your campaign's most popular links, is the Click Map.
The Click Map allows you to see the content of your newsletter campaign along with indications on how many clicks each link has received. To see the corresponding Click Map report of your campaign just click on the Click Map tab as highlighted on the image below.
You will notice, that there are some bubbles on the original newsletter content that correspond to the links that have been clicked. Inside those bubbles there is a number, indicating how many time this link has been clicked. As you can imagine, the most popular ones are the ones with the bigger bubbles and the larger numbers inside them.
Just as shown in the next picture below. Easy right?
Another option you have when reporting your campaign's link performance, is the Performance per Link. That means, that you can see how many clicks (unique/total) a link has received, in a list which contains all unique links of the specific campaign.
To see the Performance per Link report of your campaign, you have to simply click on the Performance per Link tab.
The links are sorted in order of popularity and each link on the list has its own graph showing the Unique and Total Clicks.
You can see that the Unique Clicks correspond to the light green color of the graph, while the Total Clicks correspond to the dark green color.
Who would have thought that checking your campaigns' performance would be so easy?