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Best practices to maintain your sender reputation

Sender reputation is a factor of great importance in Email Marketing. Maintaining it to a pristine status is far from a difficult task - you just need to abide by the Moosend ethics and have an all around good email marketing conduct. Ditch the Empire! 

To keep your reputation intact and make sure that Moosend and all of the internet loves you: 

  • Never send Spam Emails. Never ever!

  • Never send campaigns to recipients who have not signed up to one of your email marketing lists or who have not opted-in to a third-party list with which you are verifiably connected.

  • If one of your mailing lists has been dormant for a long time, make certain that it's still compliant before using it.


It's so easy to be one of the good guys! Enjoy Moosend, make your recipients happy and keep everyone smiling when they receive your latest newsletter. It will make your email marketing efforts all the more successful.