How does forwarding my campaign relate to accidental unsubscribes?

Using our new UI? You might want to check this help article instead.

You know how when you receive an email in your inbox, you have the option to forward it to your friends, family or other would-be-interested parties using your email client's forward button? Do you often go to all that trouble?

Newsletters should be fun and games! That is why Moosend gives you the option to capitalize on the eagerness of your subscribers to spread the good word of your awesome campaigns by adding a Forward to a Friend personalization tag inside your campaign.

The pros are twofold:

  • It's quicker and thus more likely that one of your subscribers will forward your campaign if the option is right there staring them in the face. While the intrigue of your amazing campaign lasts they click on a link and dispatch it to their friends. As simple as that!

  • You don't get accidental unsubscribes! It is true, and obvious, that each unsubscribe personalization tag is associated with each particular subscriber. Forwarding your campaign through their email client, your subscribers send the campaign as-is, including their personal unsubscribe link! If the recipient of the forwarded campaign decides to click on it, your original subscriber will stop receiving your campaigns.

So, by adding a Forward to a Friend link in all your email marketing campaigns, you not only indulge your subscribers to spread all the cool campaigns you create for them but you also save yourself from losing subscribers as the Forward to a Friend personalization tag creates new versions of your campaign when they get forwarded (ones that don't include an unsubscribe link as the newsletter doesn't go to a subscriber). We've thought of everything!