We humans are a social species and as such we tend to think of our closest friends as the people who know us best. Gathering information on your recipients is you wearing your best smile and becoming best friends with your recipients, as you get to learn things about them that will your transform your email marketing campaigns to friendly, personalized emails!
All the information you've been gathering on your recipients comes in the form of Custom Fields (e.g. gender, location, age etc) that you add to our account. These can be included in your newsletter as as text, which you'll have to add on the fourth step of the Campaign Creation process while you define your campaign content inside our amazing Campaign Editor.
Let's see how this is done:
1. Create a Text Element and place it exactly where you want the tag to appear.
2. Double click on the Text Element you added.
3. Click on the Personalization tags drop-down list, located on the Text Parameters pop-up.
4. Choose the Custom Field you want to add to your newsletter design.
All the information you have gathered about your list in the form of Custom Fields can be used as Personalization Tags inside your designs. If you truly want to customize each campaign to feel like a personal email you should learn more about Moosend's personalization tags and improve the way you use them!