Let’s say you have asked them to fill in their City during sign-up, by setting this custom field. Here’s what you have to do. One way is to click on the Use Campaign Editor, scroll down and write the phrase you want inside the text area, e.g. “You are receiving this special offer because you live in ” and add the relevant tag in your code, which is: #recipient:City#
Just as shown in the picture below.
There is of course, a much easier way that includes using our amazing Campaign Editor. While designing your beautiful newsletter in our editor, create a text component and place it where you want the city custom field to appear.
Next, double click on the text component and click on the Personalization tags dropdown list.
Find the Custom field in browser link tag on the list and click on it to include it in your newsletter.
That way, your recipient will know how unique and targeted your campaigns are, and will treat your email newsletter as something destined for his eyes only. Click on the link to learn more about Moosend's personalization tags.