What reporting can I get from site tracking ?

Using our new UI? You might want to check this help article instead.


Site tracking opens an exciting new chapter in your detective capabilities. The insight you can have is bewildering! You can now create an intimate connection between your Moosend account and your site, and keep track of important events, like what your site visitors are interested in, or what your site users decided to place on their shopping cart.

This means you can be there whenever your customers need you the most, by creating amazingly responsive email campaigns that cater to their every need. You have so many options to choose from! Moosend already offers tons of information to help you segment your mailing list members:

  • Date they were added to the list
  • Recipient's name
  • Recipient's email
  • Which campaigns they have opened
  • Which links they clicked on
  • Their operating system
  • The email client they use
  • Their web browser
  • Their mobile browser
  • Their subscribe method
  • The date they were updated
  • Any of your custom fields

In addition to the above our Site Tracking gives you the option to use events that take place on your site and check the following information in relation to your customers:

  • Their total number of orders
  • Their total number of products
  • Their average products per order
  • The total revenue they have given you
  • The average revenue per order they create
  • The code of the product they purchased
  • Whether they've made any purchase
  • Whether they have abandoned their cart
  • When they abandoned their cart
  • The date they first came to your site
  • The last time they visited your site
  • The date they first made a purchase on your site
  • The date they last made a purchase on your site
  • Any website action tag

Getting inspired ? Learn more about how to get the Moosend tracking code and what it takes to start identifying your website users.