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How does the "When some people don't open my campaigns" trigger work?

The first thing you need to do when designing your own automation workflows is determine the type of Trigger that will set your automation in motion. There are various types of triggers available - what the "When some people don't open my campaigns" type does is get your automation fired up when some people don't open a campaign.


We should note that the automation will be triggered only for regular campaigns and not for "Automation" campaigns.

A. Setting up the trigger 

There are two parameters that you need to define on this type of trigger:

 

1. You need to define the time that the workflow will wait before checking for non-openers of a campaign. How_does_the__When_some_people_don_t_open_my_campaigns__trigger_work_-_A1.png


2. The second parameter has you choose between days / months / years, as a measure of time for the number you typed.How_does_the__When_some_people_don_t_open_my_campaigns__trigger_work_-_A2.png

 

Note that you may notice a short delay added to the time you selected above. After you're done, just click on the Save button to have your trigger ready and waiting inside your workflow. 


Keep in mind that the automation will start checking who didn't open your campaign from the moment you activate your automation. In case you deactivate and reactivate your automation, it will start checking who didn't open your campaign from that day you reactivate your automation!

 

 

B. Example 
Let's see below an example with the "When some people don't open my campaigns" trigger. 

1. Create a new automation, and select the trigger "When some people don't open my campaigns" under the Email Engagement category. 

How_does_the__When_some_people_don_t_open_my_campaigns__trigger_work_-_B1.png

 

2.  Define the time that the workflow will wait before checking for non-openers of a campaign. For our example here, we will set the time to 1 day. How_does_the__When_some_people_don_t_open_my_campaigns__trigger_work_-_B2.png


3. Add a new action for your automation. For our example here, we will add a send email action.  

How_does_the__When_some_people_don_t_open_my_campaigns__trigger_work_-_B3.png

 

4. Fill in all the necessary details, click to save the send email action,  and activate the automation!  

How_does_the__When_some_people_don_t_open_my_campaigns__trigger_work_-_B4.png

Let's get into some more details now:
In our example, after 1 day has passed, users who didn't open a campaign that was sent following the activation of this automation, will receive the Automation campaign that we created on step 3.
Then, for each next campaign that is sent, the automation will be triggered for non-openers after 1 day, and they will consequently receive the Automation campaign that we created on step 3. 

 

Learn how to design your own automation from scratch, or move ahead with your current design by learning more about how to use the Conditional / Control steps or how to use Actions.