How does the "When some people don't open my campaigns" trigger work?

The first thing you need to do when designing your own automation workflows is determine the type of Trigger that will set your automation in motion. There are various types of triggers available - what the "When some people don't open my campaigns" type does is get your automation fired up when some people don't open a campaign. Please note that the automation will be triggered only for regular campaigns and not for "Automation" campaigns.

There are two parameters that you need to define on this type of trigger:


1. You need to define the time that the workflow will wait before checking for non-openers of a campaign. 



2. The second parameter has you choose between days / months / years, as a measure of time for the number you typed.


 After you're done, just click on the Save button to have your trigger ready and waiting inside your workflow.

Please note that you may notice a short delay added to the time you selected above.

Also, keep in mind that the automation will start checking who didn't open your campaign from the moment you activate your automation. In case you deactivate and reactivate your automation, it will start checking who didn't open your campaign from that day you reactivate your automation!


Congratulations, this was your first step on the path to create an automation which will be triggered whenever some people don't open your campaigns! Learn how to design your own automation from scratch, or move ahead with your current design by learning more about how to use the Conditional / Control steps or how to use Actions.