How can I create an RSS campaign?

Using our new UI? You might want to check this help article instead.


You're in luck! Creating your first RSS Campaign with Moosend is super easy! The campaign creation process itself consists of 7 very simple and very straightforward steps: 

  • Step 1: Campaign Settings
    You set the NameSubject, Sender, Reply-To, RSS feed URL, Send confirmation-To fields for your campaign.

  • Step 2: Select Mailing List
    You select the mailing lists or segments that your campaign should be sent to.

  • Step 3: Select Format
    You select whether you want to send out a plain text campaign or a modern HTML campaign, which can contain images, links, text and other cool components. Opt for HTML every time, worry not, we will create the plain text one for you too!

  • Step 4: Create Template
    You upload an HTML design with the required RSS Tags as content, or - even better - design a cool newsletter using our flexible Campaign Editor which includes a special RSS Container for that purpose! 

  • Step 5: Spam and Delivery Test
    You can send a sample of your campaign to a small selection of email addresses, and check how it will look.

  • Step 6: Recurrency settings
    You can choose among a daily, weekly or monthly recurrency.

  • Step 7: Snapshot
    You can have one last look at an overview before hitting that Start button!

Let's start, shall we? Click on the New Campaign button, located right next to your account logo!


A. Choosing the Campaign Type

1. Locate the RSS campaign and click on the "Create" button.

As you're already aware, you'll start by choosing the type of campaign you want to send out. You have five options: the Regular Campaign, the A/B Split Campaign, the Repeatable HTML Campaign, the RSS Campaign and the Automation Campaign.

B. Defining the Campaign Settings

1. Set up the available fields.


You'll have to enter the following information:

  • Campaign Name
    The name of your campaign, for internal use only. Use a name that will help you find your campaign later on!

  • Subject
    The subject of your campaign as you want it to appear on your recipients' inboxes.

  • Sender
    The campaign sender, also known as the email address and name from which the campaign is sent out.
  • Reply to
    The reply-to address, in case one of your recipients decides to reply to your campaign.

  • RSS feed URL
    The path where we can find your RSS feed.
    In case the images inside your RSS articles are not loading for a reason, you can click on the button Validate RSS Feed to make them load. If they still don't appear, please contact our support team.

  • Send confirmation to 
    The email where we will send a confirmation email when every dispatch is complete.


2.Toggle the Track your campaign in Google Analytics to track your campaigns through Google Analytics.


3. Click on the Next button to continue.


C.  Selecting a Mailing List

1. Select the mailing list which will receive your campaign.rss_step_b1.png

You can choose more than one list, out of the mailing lists you have already created. You can also select any previously created segments of a list instead of an entire list, or any combination between different lists and segments thereof. 

Note that only the Active members of the selected mailing list(s) will receive your campaign. Any Bounced, Removed or Unsubscribed members will be ignored and won't receive your campaign.

2. Choose the Segment you want to use, if you want to use one.rss_step_b2.png

This would also be a good time to create a new segment if you haven't made one but would like to use one in this occasion! It's both super easy to do and super useful to utilize.


3. Click on the Next button when you're done.rss_step_b3_copy.png


D. Selecting the Campaign Format

1. Choose the appropriate format for your campaign.rss_step_c1.png

You could choose the Plain text only option, but we highly recommend that unless you have good reason do opt for plain text you should also prefer the HTML and plain text option. By using the HTML and plain text format you can get accurate reporting out of your campaign which is not an option when using plain text.


2. Click on the Next button to continue.rss_step_c2.png


E. Creating the Template 

1. Click on the Take me to the Editor button if you haven't created your campaign content yet.rss_step_d1.png

Our Campaign Editor provides you with super powerful tools to design the most effective newsletters (coding HTML while using drag-n'-drop at the same time, adding personalization tags to your campaign, etc), while remaining easy to use. Get to know how to use Moosend's Campaign Editor and you'll be making your email marketing friends (both novice and pro designers) super jealous, in no time!

2. Choose the most appropriate options from the Import Campaign tab, if you already have a design at the ready.rss_step_d2.png

As you would expect, the process of importing your campaign content is easy and straightforward. You can either import an HTML newsletter from a URL, browse your computer and upload it directly along with the images contained in it, or copy your HTML directly to Moosend.


3. Click on the Next button to continue.rss_step_d3.png


F. Testing Spam and Delivery

1. Choose the Design and Delivery Test tab, if you want to test the look and delivery of your campaign by sending it to a small group of test emails. rss_step_e1.png

This way you can check how your campaign displays on various email service providers (e.g. Gmail, Outlook, Yahoo!) before sending it to your actual subscribers. You can add up to 5 email addresses, separated by commas, and have it shipped to them as a test.

2. Choose the Content spam test tab, to make sure your campaign passes all the popular spam filters set by email clients.rss_step_e2.png

Our spam testing tool lets you make sure your newsletter will not end up in your recipients' junk folder. You'll get all this with just one click on the Get Spam Report button.

3. Click on the Skip Test button if you wish to proceed without a test.rss_step_e3.png


G. Selecting the Recurrency settings 

1. Set the time that your RSS campaign will be sent out, by selecting the hour, minutes and timezone from the available drop-downs.rss_step_g1.png 

2. Choose Daily/Weekly recurrency for you RSS campaign. rss_step_g2.png 
You can tick any day of the week for your schedule. If everyday is selected, this acts as a daily schedule.

3. Choose Monthly recurrency for you RSS campaign.rss_step_g3.png

You have two options: 

i) Day


When Day is selected, you can set a day to schedule your campaign.
On the example above, the campaign is scheduled for the first Monday of the Month. Keep in mind that you can add more than one options.

ii) Date. 


When Date is selected, you can set a date to schedule your campaign.
On the example above, my campaign will be scheduled for every 1st of every month. Keep in mind that you can add more than one options.

H. Looking at the Snapshot

1. Take a look at all of your campaign details one more time.rss_step_g11.png


2. Click on the Preview button, to look at your newsletter design.rss_step_g2.png

Please note that the preview content won't necessarily include the same articles that your subscribers will receive on your scheduled date and time as the most recent ones will always be selected for sending.

 3. Click on the Start button when you're ready, in order to activate your RSS campaign!rss_step_g3.png

Only articles fetched after the activation of your RSS campaign will be stored and sent. Articles with a date prior to activation will not be stored.
Keep in mind that deactivating your RSS campaign will
 unsubscribe you from the feed and remove any already stored RSS articles.

Congratulations, you've just completed your first RSS repeatable campaign scheduling! Allow yourself a few minutes to celebrate before learning how to find your RSS campaign reports.