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What reports can I see in Campaign Overview for my RSS or my Repeatable HTML Campaign?

As soon as your RSS or Repeatable campaign is dispatched, the first question that will probably come to mind will be "How many people are looking at my newsletter?". It's only natural to want to know! For this very reason we created our Campaign Overview, which acts as a quick and easy way to learn a lot of things about your campaign as soon as they happen, without having to tackle different statistics on different pages.

The Campaign Overview allows you to see multiple charts reports pertaining to the performance of each newsletter you have sent out.

To see how it works just follow the steps described below:

A. Finding the Campaign Overview

1. Click on the Campaigns button, on the left side of your Dashboard page.
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2. Click on the Rss & Repeatables tab.
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3. Click on the pie-chart icon to the right of the campaign whose performance you wish to review, to access its report.
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B. Navigating the campaign Overview

1. Click on the drop-down menu at the top right of the Overview page, to select the version of your RSS campaign whose performance you wish to view.
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2. The general settings and details of your campaign (name, type etc.) are available at the top of the Overview page.
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3. In the four boxes beneath the general information, the campaign's Recipients, Opens, Clicks and Unsubscribes are displayed respectively.
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4. Look at the graph containing the Campaign Opened along with the Links Clicked statistics. 
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5. Click on the available Hour and Day buttons to change the time frame of the graph. 
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Click on the "three dots" icon in the top right corner above the graph to send the information to your email as a csv file, or to download it as a pdf (just select your preferred format from the drop-down menu which appears)
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Note that the pdf option downloads the graph itself, whereas the csv option sends you the data used to produce the graph.


6. Check the Campaign Status pie-chart which displays the emails Opened, Not Opened and Bounced
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Once again, you can click on the "three dots" icon in the top right corner above the chart to receive the information as a csv file, or download it as a pdf. The pdf option allows you to download the chart itself, whereas the csv option sends you the full data used to produce the chart.


C. A brief report analysis

Let's take a more detailed look at what the metrics described above actually mean!

The four boxes at the top of your Overview consist of the following information:

  • Recipients
    The total number of recipients of your campaign.
  • Opens
    The open rate of your campaign (unique opens over total number of recipients/bounces). The total number of unique opens is also displayed.
  • Clicks
    The percentage of recipients who click a link in your campaign. The total number of unique link clicks is also displayed.
  • Unsubscribes
    The unsubscribe rate for your campaign. The total number of recipients who unsubscribed is also displayed.

The Campaign Status pie-chart provides you with the following information:

  • Opened
    The percentage of emails that were opened.
  • Not Opened
    The percentage of emails that were not opened.
  • Bounced
    Your campaign's bounce rate (the percentage of emails not delivered due to a bounce). 

D. Top performance aspects of your campaign 

Scrolling down towards the bottom of your Overview will provide you with a wealth of information concerning your campaign's "Top" performing settings and characteristics!
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  • Top recipients
    The recipients that opened the campaign most of the time.
  • Top custom fields
    The custom field values that had the best open rate.
  • Top locations
    The cities that had the best open rate.
  • Mostly viewed on
    The clients and devices that had the best open rate.

Click on the "three dots" icon above any of the titles to receive the information they contain as a csv file sent to your account email, or to download it as a pdf. Note the pdf option includes only the information visible within each section, whereas the csv option will include the entirety of entries  contained within each "Top" section.

 

E. Desktop and Mobile chart

The Desktop and Mobile chart displays the percentage of recipients viewing your campaign on a desktop, a mobile, or another device.
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Click on the "three dots" icon in the top right corner above the chart to send the information to your email as a csv file, or to download it as a pdf, by selecting your preferred format from the drop-down menu which appears. Note that the pdf option downloads the chart itself, whereas the csv option sends you the data used to produce the graph.

F. Additional options

Click on the "three dots" icon at the very top right corner of your campaign Overview, to open a drop-down menu of actions you can take in terms of your campaign report, as well as the campaign itself.
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 Your options are:

  • View Design
    Allows you to view your newsletter design.

  • Sharing
    Allows you to share the campaign report tab your are currently viewing, with third parties.

1. Click on Sharing in the drop-down menu.
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A pop-up window appears.

2. Toggle the Make this item public option to On.
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A copiable url appears. Anyone you share the url with will be able to view the specific section of the campaign report that you chose to share.

Note that when repeat the sharing process from the beginning (or just disable the Make this item public option and then enable it again), the sharing url will change, and the previous sharing url will no longer work.

  •  Print
    Allows you to print the section of the report that is currently open on your screen.

  • Old Reports
    Allows you to access the older Moosend report version for this campaign.

  • Delete Campaign
    Allows you to delete the campaign from within the report.

  • Duplicate Campaign
    Allows you to duplicate the campaign from within the report.

  • Duplicate for non-openers
    Allows you to duplicate the campaign for non-openers; in other words, the campaign will be automatically resent to the members of the mailing list(s) associated with it, who did not open it the first time.