The reporting functionality in Moosend lets you view all the aspects of your campaign's performance, even on a per-person basis. You can check the activity of a recipient on a specific campaign or check the activity of a specific recipient on all campaigns. You also have the option of exporting the information as a CSV or PDF file.
To view recipient activity:
- In the top navigation bar, click the Reports tab and click Campaign Reports.
- Click the name of the campaign whose report you want to view.
- In the menu on the left, click Track recipient activity.
- Click on each of the boxes in the Recipient Activity section, to open the relevant tab and view the entire list of emails contained in each option.The available options are:
- Sent - The total number of recipients your newsletter was sent to.
- Opened - The total number of recipients who opened your newsletter and the open rate of your newsletter.
- Not Opened - The total number, and percentage, of recipients who did not open your newsletter.
- Clicked - The total number, and percentage, of recipients who clicked on a link in your newsletter.
- Bounced - The total number of bounces and bounce rate of your newsletter.
- Unsubscribed - The total number, and percentage, of recipients who unsubscribed from your newsletter.
- Complained - The total number, and percentage, of recipients who sent a complaint about your newsletter.
- To export the information in any part of the Track recipient activity section, click and click . Export Data to send the information to your account's email as a CSV file, or click Download PDF to download it as a pdf file.
Note: The PDF option downloads the information currently visible on the screen, whereas the CSV option sends you the entirety of entries contained within the section you are exporting.
To see the activity of a particular subscriber, in the Email column, click their email address.
To see the activity of this recipient for this specific campaign, in the left menu, click This Campaign. Alternatively, to view the recipient's activity on all the campaigns that they received, click All Campaigns.