Our platform provides you with all the necessary tools to get started down your email marketing path. If you're well underway on your email marketing journey and you just traversed through other ESPs to our platform, you should know that we offer you state-of-the-art features that will expand your toolbox and make your life easier.
You can start by creating your account. As soon as you're done and you've logged in to your personal domain, you'll be ready to use our amazingly diverse pallet of email marketing services.
The platform prompts you to get started on your first steps. Let's take a look at what each one entails:
A. Create your first sender signature
A Sender Signature is the name and email address that your recipients will be seeing in the "From:" field of their inbox, each time they receive your newsletter. This is set by default as the email address you registered with, but you're not limited to just that - you can add as many senders to your account as you wish.
B. Create your first email list
You will have to create an empty email list and then fill it up with your subscribers. It's a good idea to start by making some custom fields that can be used for inputting data that you collect on your subscribers. Later on, you'll be able to use these fields inside your newsletters to give them a personal touch. Custom fields are also used on your segmentation filtering to divide your lists in creative ways. Make sure that you also generate a subscription form and have it embedded on your website, so that your site visitors can automatically register to your email list.
C. Fill up your email list
As soon as you're done creating your email list exactly the way you want it, you can go ahead and fill it up with your subscribers. You have different options at your disposal: you can import your subscribers from an external source using .csv or .txt files, or you can just copy and paste their data. Map the columns of data from your source to the available fields (including the custom fields you've created) and we will take care of the rest.
D. Create your first email marketing campaign
You should now be ready to create your first email marketing campaign. Start by selecting a campaign type and then entering a stunning subject for it. Choose the sender who will send the campaign and the mailing list which will receive it. Finally, you will define the campaign content and have it sent out to your subscribers. You can choose between sending it right away or scheduling it for a later time. Either way, it's a good idea to first send out a test campaign to you and your colleagues and preview what your actual campaign looks like. Once your campaign is dispatched, go to the reports menu and view its statistics which show you how it is performing in real-time.
E. Connect your website to your account
Our platform's Website Connection script lets you record the actions your users perform on your website and connect those with the campaigns you send for the ultimate personalization experience. It also allows you to connect the forms in your account to your website pages and fine-tune when they will appear and to who, allowing you to take advantage of our platform's full potential.