Create an RSS campaign

In Moosend, you can create an RSS campaign that you can connect directly to the content of your RSS. Every time a new publication appears in the RSS feed, an email is triggered automatically. You can set all the information regarding your campaign through the campaign creation process which consists of 6 straightforward steps described below: 

  • Step 1: Select the type of your campaign.
  • Step 2: Define the basic settings of your campaign.
  • Step 3: Select the email list that you want to target in your new campaign.
  • Step 4: Upload an HTML design with the required RSS Tags or design using the Campaign Editor using an RSS container.
  • Step 5: Adjust the recurrency settings to select daily, weekly, or monthly recurrency.
  • Step 6: Preview to check the details before sending your campaign.

A. Select the type of campaign

  1. In the top navigation bar, click the Campaigns tab.
  2. On the Campaigns page, hover your mouse over New, and click RSS.create_RSS_campaign_2.png

B. Define the campaign settings

  1. In the Set basic settings step, define the available fields. You can provide the following information:create_RSS_campaign_3.png
    Note: To help you fill out the details, next to the fields, a visual Help guide provides you with the needed details.
    • Campaign Type
      The campaign type, having to choose between HTML or Plain Text format. You could choose the Plain text only option, but we highly recommend that unless you have good reason το opt for plain text you should also prefer the HTML and plain text option. By using the HTML and plain text format you can get accurate reporting out of your campaign which is not an option when using plain text.
    • Campaign Name
      The name of your campaign, for internal use only. Use a name that will help you find your campaign later on.
    • Subject line
      The subject line of your campaign as you want it to appear on your recipients' inboxes. Make sure that it is brief and explicit. Keep in mind that you can also use suggestions to improve your open rate, tags and emojis just by clicking on the corresponding icons.
    • Preview text
      The text to the right of your subject line, containing a secondary message that could help you catch your subscribers' attention. Keep in mind that you can also use tags and emojis just by clicking on the corresponding icons.
    • "From" name / email address
      This will be the sender of your campaign, meaning the name and email address that your subscribers will see in their inbox. Use a name that will be easily recognizable to them.
    • Reply to
      The reply-to address, in case one of your recipients decides to reply to your campaign.
    • RSS feed URL
      The path where we can find your updated RSS feed.
    • Send confirmation to 
      The email(s) where we will send a confirmation email once your campaign is delivered.
  2. Define the settings for tracking your campaign. You can toggle the two options for tracking:create_RSS_campaign_4.png
    • Track your campaign revenue - when switched to Yes, it allows you to enable your campaign revenue tracking if you want us to track your campaign's views and orders.
  3. Click Next to continue.create_RSS_campaign_5.png

C. Select an email list

You must select an email list to receive your campaign. You can choose more than one list, out of the email lists you have already created. You can also select any previously created segments of a list instead of an entire list, or any combination between different lists and segments. 

Note: Only the Active members of the selected email list receive your campaign. Any Bounced, Archived or Unsubscribed members are ignored and won't receive your campaign.

  1. In the Choose email list step, select the email list to receive your campaign.create_RSS_campaign_6.png
  2. If you would like to use a segment, in the Segments column, click the corresponding number and then choose your segment by selecting the check-box next to its name.
  3. create_RSS_campaign_7.pngNote: You can create a new segment if you haven't added any segments to your email lists.
  4. Click Next to continue the creation process.create_RSS_campaign_8.png

D. Create your campaign design

You can create your campaign design using the Campaign Editor that includes a special RSS container or create your own HTML design with the required RSS tags as content.

To create your design using the editor:

  1. In the Design step, click Start designing to access the Campaign Editor. create_RSS_campaign_17.png

  2. To find a template to use as your starting point, browse the available newsletter templates in the Template Library. If you haven't created your content yet, you can either create your own design from scratch or select a customizable template in order to get started fast.
  3. Click Use Template to apply it to your design.
  4. Make sure to add an RSS container.
    Note: You can use Preview mode to check how the RSS campaign looks like. You can then edit or the dynamic items as needed.
  5. When you have finished designing your campaign, in the top menu, click Update Campaign & Continue.
  6. Click OK to continue.

To create your own HTML design with the required RSS tags as content: 

  1. In the Design step, toggle the Imported campaign template switch to the On state in order to start the process.create_a_new_reg.campaign_10.png
  2. On the Select import method page, you have the following options: 
    Note: You must import an HTML design with the required RSS Tags.
    • Link to your campaign - import the code from an online source. Your code will not be updated automatically if the online source changes.
    • Import via a file from your computer - import your campaign from a local file (.htm, .html, .zip are supported). The maximum file size is 3MB.
    • Import via pasting your HTML code - copy and paste your HTML code directly to our platform.

  3. Click Add personalization tags if you want to add personalization tags for internal use if you need to.create_a_new_reg.campaign_11.png
  4. Click Next to continue.

D. Select the recurrence settings

You can select Daily/Weekly or Monthly recurrence for your RSS campaigns.

  1. In the Set recurrence step, toggle the Daily/Weekly recurrency switch to the On state if you want a daily/weekly recurrence for your RSS campaign. You can select any day of the week for your schedule. If you select everyday, it would set it as a daily schedule.create_RSS_campaign_9.png
  2. Toggle the Monthly recurrency switch to the On state if you want a monthly recurrence for your RSS campaign.create_RSS_campaign_10.pngYou can select the following options:
    • Day - you can set a day to schedule your campaign. In the example below, the campaign is scheduled for the first Sunday of the month. You can add more than one option by clicking Add more recurrencies.create_RSS_campaign_11.png
    •  Date - you can set a date to schedule your campaign. In the example below, the campaign is scheduled every 1st day of the month. You can add more than one option by clicking Add more recurrencies.create_RSS_campaign_12.png
  3. In Set time, define the time that your Repeatable HTML campaign will be sent out, by selecting the Timezone, Hour, and Minute from the available drop-downs.create_RSS_campaign_new_13.png
  4. Click Next.create_RSS_campaign_14.png

E. Preview your campaign

You can check if anything is missing from your campaign. Here you can check all of your campaign details and preview your campaign design. You can also preview the campaign in the Campaign Editor to see if your RSS content is shown correctly at all times. You can also send a test campaign in the editor, however, the RSS content is not displayed in test campaigns.

  1. In the Preview step, check all of your campaign details.
    Note: The newsletter content won't necessarily be the same as what your subscribers receive, because new content is fetched on your scheduled date and time.
  2. You can edit a campaign setting by clicking the Edit link.
  3. Check for any missing information. Any fields with missing information are indicated by Missing_fields_icon.png.
  4. Click Start when you're ready, in order to activate your RSS campaign.create_RSS_campaign_16.png
    Important: After you activate your RSS campaign and before you send it out for the first time, you must first add new content to your RSS feed to send it out correctly to your email list. Subsequently, you must always add new content after sending and before sending the next one for the RSS to send it out correctly.

    Only articles fetched after the activation of your RSS campaign are stored and sent. Articles with a date prior to activation are not stored. Deactivating your RSS campaign unsubscribes you from the feed and removes any already stored RSS articles.

    See RSS campaign reports to learn about the reports that are generated for an RSS campaign.