Create an RSS campaign

In Moosend, you can create an RSS campaign that you can connect directly to the content of your RSS. Every time a new publication appears in the RSS feed, an email is triggered automatically. You can set all the information regarding your campaign through the campaign creation process which consists of 6 straightforward steps described below: 

expand.png Step 1: Select the type of campaign
Choose the type of your campaign.
  1. In the top navigation bar, click the Campaigns tab.
  2. On the Campaigns page, hover your mouse over New, and click RSS.NEW2CampaignType.png
expand.png Step 2: Define the campaign settings
Define the basic settings of your campaign.
  1. In the Set basic settings step, define the available fields. You can provide the following information:NEW3basicsettingsRSS.png
    Note: To help you fill out the details, next to the fields, a visual Help guide provides you with the needed details.
    • Campaign Type
      Select the campaign type between HTML or Plain Text format. You could choose the Plain text only option, but we highly recommend that, unless you have good reason tο opt for plain text, you should prefer the HTML and plain text option. By using the HTML and plain text format you can get accurate reporting out of your campaign which is not an option when using plain text.
    • Campaign name
      Enter the name of your campaign. This is for internal use only. Use a name that will help you find your campaign later on.
    • Subject line
      Enter the subject line of your campaign as you want it to appear on your recipients' inboxes. Make sure that it is brief and explicit. Keep in mind that you can also use suggestions to improve your open rate, tags and emojis just by clicking on the corresponding icons. 
    • Preview text
      Enter the text that appears to the right of your subject line. This contains a secondary message that could help you catch your subscribers' attention. Keep in mind that you can also use tags and emojis just by clicking on the corresponding icons. 
    • "From" name / email address
      Select the email address for sending your campaign, meaning the name and email address that your subscribers will see in their inbox. Use a name that will be easily recognizable to them.
    • Reply to
      Select the reply-to address, in case one of your recipients decides to reply to your campaign.
    • RSS feed URL
      Enter the path where we can find your updated RSS feed. Optionally, you can click Validate RSS Field.
    • Send confirmation to 
      Select or enter the email(s) where we will send a confirmation email once your campaign is delivered then press Enter on your keyboard.
  2. Define the settings for tracking your campaign. You can toggle the two options for tracking:NEW2Trackingoptionscampaign.png
    • Track your campaign revenue - when switched to On, it allows you to enable your campaign revenue tracking if you want us to track your campaign's views and orders.
  3. Click Next to continue.
expand.png Step 3: Select an email list
Select the email list that you want to target in your new campaign.

You can choose more than one list, out of the email lists you have already created. You can also select any previously created segments of a list instead of an entire list, or any combination between different lists and segments. 

Note: Only the Active members of the selected email list receive your campaign. Any Bounced, Archived or Unsubscribed members are ignored and won't receive your campaign.

  1. In the Choose email list step, select the email list to receive your campaign.NEW2Choosemaillist.png
  2. If you would like to use a segment, in the Segments column, click the corresponding number and then choose your segment by selecting the check-box next to its name.NEW2Segments.pngNote: You can create a new segment if you haven't added any segments to your email lists.
    3. Click Next to continue the creation process.

expand.png Step 4: Create your campaign design
Create or upload a campaign design using the Campaign Editor.

You can either create a design using the Campaign Editor that includes an RSS container or upload an HTML design with the required RSS Tags

Option 1: Create your design using the editor:

  1. In the Design step, click Start designing to access the Campaign Editor. NEW2Startdesigning.png
  2. To find a template to use as your starting point, browse the available newsletter templates in the Template Library. If you haven't created your content yet, you can either create your own design from scratch or select a customizable template in order to get started fast.
  3. Click Use Template to apply it to your design.
  4. Make sure to add an RSS container.
    Note: You can use Preview mode to check how the RSS campaign looks like. You can then edit or the dynamic items as needed.
  5. When you have finished designing your campaign, in the top menu, click Update Campaign & Continue.
  6. Click OK to continue.

Option 2: Create your own HTML design with the required RSS tags as content: 

  1. In the Design step, toggle the Imported campaign template switch to the On state in order to start the process.NEW2Importcampaign.png
  2. On the Select import method page, select an option and click Import. You have the following import options:
    Important: You must import an HTML design with the required RSS Tags.
    • Link to your campaign - import the code from an online source. Your code will not be updated automatically if the online source changes.
    • Import via a file from your computer - import your campaign from a local file (.htm, .html, .zip are supported). The maximum file size is 3MB.
    • Import via pasting your HTML code - copy and paste your HTML code directly to our platform.
  3. Click Add personalization tags if you want to add personalization tags for internal use if you need to.
  4. Click Next to continue.
expand.png Step 5: Select the recurrence settings
Adjust the daily, weekly, or monthly recurrence for your RSS campaigns.

To select the recurrence:

  1. In the Set recurrence step, toggle the Daily/Weekly recurrency switch to the On state if you want a daily or weekly recurrence for your RSS campaign. You can select any day of the week for your schedule. If you select every day, it would set a daily schedule.NEW3Recurrencesetting.png
  2. If you prefer a monthly recurrence for your RSS campaign, toggle the Monthly recurrency switch to the On state. You can select the following options:NEW3Recurrencesetting1.png
    • Day - you can set a day to schedule your campaign. In the example, the campaign is scheduled for the first Sunday of the month. 
    •  Date - you can set a date to schedule your campaign. For example, a campaign is scheduled every 1st day of the month.
      Note: You can add more than one option by clicking Add more recurrencies.
  1. In Set time, define the time to send out your RSS campaign by selecting the Timezone, Hour, and Minute from the available drop-downs lists.
  2. Click Next.
expand.png Step 5: Preview your campaign
Preview to check the details before sending your campaign.

You can check all of your campaign details and preview your campaign design.

  1. In the Preview step, edit a setting by clicking the Edit link. 
    Note: The campaign content won't necessarily be the same as what your subscribers receive because new content is fetched on your scheduled date and time.
  2. Check for any missing information. Any fields with missing information are indicated by Missing_fields_icon.png.NEW3PreviewRSS.png
  3. If you want to check how your campaign looks, click Preview.
  4. When you are ready to send your campaign, click Start to activate your RSS campaign. Otherwise, click Save & exit button to save your campaign as a draft.
    Important: After you activate your RSS campaign and before you send it out for the first time, you must first add new content to your RSS feed to send it out correctly to your email list. Subsequently, you must always add new content after sending and before sending the next one for the RSS to send it out correctly.
    Only articles fetched after the activation of your RSS campaign are stored and sent. Articles with a date prior to activation are not stored. Deactivating your RSS campaign unsubscribes you from the feed and removes any already stored RSS articles.
    Tip: See RSS campaign reports to learn about the reports that are generated for an RSS campaign.