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Set up double opt-in for your email lists

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Moosend Support Team

In your Opt-in settings, when you select a double opt-in procedure for your email list, your recipients will need to verify their subscription through a confirmation email, right after subscribing. This canl minimize the possibility of having invalid addresses on your email list since double opt-in lists have fewer bounces and unsubscribes, as well as more opens and more clicks.

To set up double opt-in for your email lists:

  1. In the top navigation bar, hover your mouse over the Audience tab, and then click Email lists.
  2. Click the name of the email list that you would like to edit.
  3. In the menu on the left, click Set your settings.NEW4setyoursettings.png
  4. Select one of the two available Double Opt-in options which are the following:NEW4setyoursettings2.png
    • Activate Double Opt-in for this list but continue sending to all subscribers (Soft Double Opt-in) - This option allows you to see all subscribers when clicking on the Members button. An extra column will show whether each subscriber is double opt-in Verified / Not Verified / Verified by Admin.
    • Activate Double Opt-in for this list and only send to verified subscribers (Strong Double Opt-in) - This option allows you to only see subscribers who are double opt-in verified when clicking on the Members button. Additionally, only verified double opt-in subscribers will be counted towards your billing (non-verified will be excluded). Subscribers not appearing as Verified can still be found using the search bar right above the members list.
  5. Select the sender on the "From" name drop-down menu and set up the Subject line of your confirmation email.NEW4setyoursettings3.png
    Note: Make sure that your subject line is catchy enough to make your new subscribers give their consent by clicking on the verification link contained inside the email.
  6. Check the confirmation Message. You can always edit the default HTML message in our editor. Make sure that you include the #VerificationLink# tag, otherwise, it will automatically be placed at the bottom of the message. 
  7. Click Save.
  8. (Optional) Set the Landing page URL, by specifying the URL of your confirmation page then click Save.