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Make your lists GDPR-compliant

By making your list GDPR-compliant, you make sure that your subscribers are verified and have given you their consent to send them email marketing newsletters. In order to do so, you should, first of all, make sure that both your existing and your new subscribers go through a double opt-in subscription process. 

 

Let's see how you can make that happen:

Existing user

If you are an existing user and want to make your lists GDPR compliant, we advise you to make the following changes.

Please keep in mind that in case you have already had in place a Double opt-in procedure and your subscribers have given you their consent, there is nothing more to do.

1. At the top of your Dashboard page, hover your mouse over the Audience tab to reveal the drop-down menu, and then click on the Email lists option.How_to_make_my_lists_GDPR-compliant_.1.png

 

2. Click on the name of the email list that you would like to edit.How_to_make_my_lists_GDPR_compliant_2.png

 

 

3. Tap on the Set your settings button, on the menu that appears.how_to_make_my_list_GDPR_compliant_3.png

 

 

4. From the options you see in the Opt-in Settings section, select the Soft double opt-in: Activate Double Opt-in for this list but continue sending to all subscribers.how_to_make_my_list_GDPR_compliant_4.png

When selecting this option and by using the View all Members button, you will see in your email list all the subscribers, whether they are Double opt-in verified or not. An extra column will appear named Double opt-in with the following categories: Verified, Unverified, Verified by Admin.

At first, all your subscribers will have the status: Unverified. As you move along, all the new subscribers that have subscribed with Double opt-in will have the status: Verified.

 

5. Next step is to set up the verification email that your subscribers will receive. Choose the sender on the "From" name dropdown menu and think of a catchy subject line, so that your new subscribers will give you their consent by clicking the verification link included in the email.how_to_make_my_list_GDPR_compliant_5.png

 

6. Check the confirmation message that we have created for you and that will be sent to your new subscribers. We wrote the content for you, but you can always edit the HTML message in our editor. Just make sure that you include the #VerificationLink# tag, otherwise, it will automatically be placed at the bottom of the message.how_to_make_my_list_GDPR_compliant_6.png

Then click on the Save button.

7. Set the Landing page URL, by specifying the URL of your confirmation page and tap on the Save button.how_to_make_my_list_GDPR_compliant_7.png

 

 

 

8. No matter how you choose to add a new subscriber to your email list, we will send the verification email. All the new subscribers that click on the verification link and give you the consent will have the status Verified.how_to_make_lists_gdpr_compliant_8.png

 

9. All the current subscribers existing in a mailing list in your Account can be segmented through our segmentation feature and you can start sending them campaigns asking them to re-subscribe through the Double Opt-in process.

New user

If you are a new user and would like to make your lists GDPR compliant, you should follow the steps demonstrated below.

1. At the top of your Dashboard page, click on the Audience tab and select the Email list option.how_to_make_lists_gdpr_compliant_15.png

 

2. Click on the name of the email list whose settings you want to change.how_to_make_my_lists_GDPR_compliant_9.png

 

 

3. Tap on the Set your settings button, on the menu that appears.how_to_make_my_list_GDPR_compliant_10.png

 

 

4. On the Opt-in Settings section, select the Strong double opt-in: Activate Double Opt-in for this list and only send to verified subscribers option.how_to_make_my_list_GDPR_compliant_11.png When selecting this option and by using the View all members button, you will see in your email list only the subscribers that are Double opt-in verified. Also, in your billing, we will count only the Double opt-in subscribers and exclude the non-verified.

 

 

5. Next step is to set up the verification email that your subscribers will receive. Choose the sender on the "From" name dropdown menu and think of a catchy subject line, so that your new subscribers will give you their consent by clicking the verification link included in the email.how_to_make_my_list_GDPR_compliant_12.png

 

 

6. Check the confirmation message.

We wrote the content for you, but you can always edit the HTML message in our editor. Just make sure that you include the #VerificationLink# tag, otherwise, it will automatically be placed at the bottom of the message.

Then click on the Save button.how_to_make_my_list_GDPR_compliant_13.png

 

 

7. Set the Landing page, URL, by specifying the URL of your confirmation page and tap on the Save button.how_to_make_my_list_GDPR_compliant_14.png