Create a repeatable HTML campaign

Moosend lets you create repeatable HTML campaigns. This type of email marketing campaign gets its updated content from a URL and is sent to one or multiple email marketing lists. You can set all the information regarding your campaign through the campaign creation process which consists of 5 straightforward steps described below: 

expand.png Step 1: Select the type of campaign
Choose the type of your campaign.
  1. In the top navigation bar, click the Campaigns tab.
  2. On the Campaigns page, hover your mouse over New, and click Repeatable.NEW2CampaignType.png
expand.png Step 2: Define the campaign settings
Define the basic settings of your campaign.
  1. In the Set basic settings step, define the available fields. You can provide the following information:NEW3basicsettingsrepeatable.png
    Note: To help you fill out the details, next to the fields, a visual Help guide provides you with the needed details.
    • Campaign Type
      Select the campaign type between HTML or Plain Text format. You could choose the Plain text only option, but we highly recommend that, unless you have good reason tο opt for plain text, you should prefer the HTML and plain text option. By using the HTML and plain text format you can get accurate reporting out of your campaign which is not an option when using plain text.
    • Campaign name
      Enter the name of your campaign. This is for internal use only. Use a name that will help you find your campaign later on.
    • Subject line
      Enter the subject line of your campaign as you want it to appear on your recipients' inboxes. Make sure that it is brief and explicit. Keep in mind that you can also use suggestions to improve your open rate, tags and emojis just by clicking on the corresponding icons. 
    • Preview text
      Enter the text that appears to the right of your subject line. This contains a secondary message that could help you catch your subscribers' attention. Keep in mind that you can also use tags and emojis just by clicking on the corresponding icons. 
    • "From" name / email address
      Select the email address for sending your campaign, meaning the name and email address that your subscribers will see in their inbox. Use a name that will be easily recognizable to them.
    • Reply to
      Select the reply-to address, in case one of your recipients decides to reply to your campaign.
    • Content URL
      The path where we can find your content URL. Please note that the URL has to be email compatible.
    • Send confirmation to 
      Select or enter the email(s) where we will send a confirmation email once your campaign is delivered then press Enter on your keyboard.
  2. Define the settings for tracking your campaign. You can toggle the two options for tracking:NEW2Trackingoptionscampaign.png
    • Track your campaign revenue - when switched to On, it allows you to enable your campaign revenue tracking if you want us to track your campaign's views and orders.
  3. Click Next to continue.
expand.png Step 3: Select an email list
Select the email list that you want to target in your new campaign.

You can choose more than one list, out of the email lists you have already created. You can also select any previously created segments of a list instead of an entire list, or any combination between different lists and segments. 

Note: Only the Active members of the selected email list receive your campaign. Any Bounced, Archived or Unsubscribed members are ignored and won't receive your campaign.

  1. In the Choose email list step, select the email list to receive your campaign.NEW2Choosemaillist.png
  2. If you would like to use a segment, in the Segments column, click the corresponding number and then choose your segment by selecting the check-box next to its name.NEW2Segments.pngNote: You can create a new segment if you haven't added any segments to your email lists.
    3. Click Next to continue the creation process.

expand.png Step 4: Select the recurrence settings
Adjust the daily, weekly, or monthly recurrence for your Repeatable HTML campaigns.

To select the recurrence:

  1. In the Set recurrence step, toggle the Daily/Weekly recurrency switch to the On state if you want a daily or weekly recurrence for your repeatable HTML campaign. You can select any day of the week for your schedule. If you select every day, it would set a daily schedule.NEW3Recurrencesetting.png
  2. If you prefer a monthly recurrence for your repeatable HTML campaign, toggle the Monthly recurrency switch to the On state. You can select the following options:NEW3Recurrencesetting1.png
    • Day - you can set a day to schedule your campaign. In the example, the campaign is scheduled for the first Sunday of the month. 
    •  Date - you can set a date to schedule your campaign. For example, a campaign is scheduled every 1st day of the month.
      Note: You can add more than one option by clicking Add more recurrencies.
  1. In Set time, define the time to send out your Repeatable HTML campaign by selecting the Timezone, Hour, and Minute from the available drop-downs lists.
  2. Click Next.
expand.png Step 5: Preview your campaign
Preview to check the details before sending your campaign.

You can check all of your campaign details and preview your campaign design.

  1. In the Preview step, edit a setting by clicking the Edit link. 
    Note: The campaign content won't necessarily be the same as what your subscribers receive because new content is fetched on your scheduled date and time.
  2. Check for any missing information. Any fields with missing information are indicated by Missing_fields_icon.png.NEW3Previewcampaign.png
  3. If you want to check how your campaign looks, click Preview.
  4. When you are ready to send your campaign, click Start to activate your Repeatable HTML campaign. Otherwise, click Save & exit button to save your campaign as a draft.
    Tip: See repeatable HTML campaign reports to learn about the reports that are generated for a repeatable HTML campaign.