What is an A/B Split Campaign

An A/B Split Campaign is an Email Campaign Type that allows you to create two different versions of the same campaign, sent to equal parts of your subscribers, and then automatically send the version which performed better in a set amount of time, to the rest of your list.

Through this campaign type, you can successfully test the subject line, campaign content, or campaign senders.

Click the following link to see how you can create your own A/B Split Campaign.