When designing a new email marketing campaign, you don't have to second guess which subject line can get more attention or what content can create a bigger impact. Moosend lets you create A/B split test campaigns to solve this, by allowing you to make changes in your campaign, whether large or small, to the test.
You must choose one specific factor to test each time. You won't be able to determine which factor is responsible for the results if you use more than one at the same time. You can use the subject line, the content of your campaign, and the "From" Name.
Based on the factor you choose to test, the two different versions of your campaign compete against each based on how your recipients interact with them. The version that fares better is dispatched to the rest of your recipients as the more successful version. You can improve the efficiency of your campaigns by getting to know what catches your recipients' attention.
The following sections describe the factors you can test in your A/B split test campaigns.
A. Testing two different subject lines
A proper subject line for your campaign can get you a better open rate. By selecting to test the Subject line, you can enter two different texts in the Subject A and Subject B fields. You can test them on a percentage of your email list, and when the winning version is known, you can automatically send the final campaign with the winning subject line to the rest of your recipients.
B. Testing two different campaign content
The campaign content can also affect the performance of your newsletter. By selecting to test the Content, you can define the campaign settings as you would in regular campaigns. This means you must define the basic settings like the campaign name, subject line, "From" name, and choose an email list. At the design step, you have two versions, Design A and Design B which you can create using our templates in the Campaign Editor or from importing them directly from your computer.
You can test different HTML content, variations in messages, or images on a percentage of your email list, and when the winning version is known, you can automatically send the final campaign with the winning design to the rest of your recipients.
C. Testing two different "From" names
The sender name you use in your campaign can also affect the open rate. By selecting to test the "From" name, you can select two different names in the "From" name/ email address A and "From" name/ email address B fields. You can test the response by using a friendly, individual person's name and a professional, company name. When the winning version is known, you can automatically send the final campaign with the winning "From" name to the rest of your recipients.