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Create a landing page

A landing page is a web page that someone lands on after clicking an online marketing call-to-action. The landing page has marketing campaign purposes. You can use the Landing Page Designer to design effective landing pages that are compatible with most popular web browsers. You can set all the information regarding your landing page through the landing page creation process described below: 

expand.png Step 1: Create a new landing page
Create a new landing page from the Growth Tools tab.
  1. In the top navigation bar, hover your mouse over the Growth Tools tab and select Landing Pages.NEW2GrowthTools.pngThe page displays any landing pages you have already created, with the corresponding status: Published, Incomplete, or Unpublished.
  2. On the Growth Tools page, click New and select Landing Page. If this is your first time creating a landing page, you can also click Create New.NEW2LPnew.png
expand.png Step 2: Define the landing page settings
Define the basic settings of your landing page.
  1. In the Set basic settings step, provide the following information:NEW2LPBasicSettings.png
    • Name - The name of your landing page, for internal use only. Use something memorable and convenient for future use!
    • Page Title - The landing page title that your visitors will view in their browser tabs.
    • Meta Description - Type in your desired meta description text for your landing page.
    • Favicon - click Upload to choose the image that will appear at the top of the web browser when your landing page is being viewed.
  2. If you want to save your progress at any point, and continue at another time, you can click Save & exit.  Your landing page will be saved under the name you selected and you can revisit it whenever you like.
  3. Click Next to continue.
expand.png Step 3: Create your landing page design
Create a design using the Landing Page Designer.
  1. In the Design step, click the Start designing to access the Landing Page Designer.NEW2LPStartdesign.png
  2. To find a template to use as your starting point, browse the available landing page templates in the Template Library.
  3. Click Use Template to apply it to your design. Then, use the options available to edit your selected template to your preferences.
  4. When you have finished designing your subscription form, in the top menu, click Proceed to Next Step.
  5. Click OK to continue.
  6. Click Next to continue the creation process.
expand.png Step 4: Define your social media share settings
You can define the settings to share a post on Facebook or Twitter.

To define your social media share settings:

  1. In the Share on social media step, click the Facebook option to edit the details for Facebook sharing. You must define the following:NEW2LPFB.png
    • Headline - The headline that appears when you share your post on Facebook.
    • Description - The description of your Facebook post.
    • Image - click Upload to select the image that will appear on your Facebook post. To remove an image, click the trash can icon.
  2. In the Share on social media step, click the Twitter option to edit the details for Twitter sharing. You must define the following:NEW2LPTwitter.png
    • Title - The title of your Twitter post.
    • Description - The description of your Twitter post.
    • Image - click Upload to select the image that will appear on your Facebook post. To remove an image, click the trash can icon.
  3. Click Next to continue.
expand.png Step 5: Define your conversions and tracking settings
You can set up tracking of your landing page.

To define the Track conversions settings of your landing page: 

  1. In the Track your conversions step, toggle the Track Conversions switch to Yes state and set up tracking for your landing page.NEW2LPTrackconversions.png
  2. Select the type of options for tracking conversions:
    • When someone submits a form - Select this option to track conversions when someone submits a Subscription Form in your Landing Page.
    • When someone clicks a button - Select this option to track conversions when someone clicks on a Button on your Landing Page. This option will track conversions only in the case that you have not included a Subscription Form on your Landing Page.
  3. Toggle the Track with Google Analytics option to the Yes state if you want to track your conversions in Google analytics.  Then, enter your Google Analytics ID in the appropriate field.
    Note: You need to have Google Analytics configured on your site in order to use this feature.
  4. Toggle the Track with Facebook Pixel option to Yes and then enter your Facebook Pixel ID in the appropriate field to track your conversions in your Facebook Pixel Page.
    Note: You need to have Facebook Pixel Code configured on your site to use this feature.
  5. Toggle the Cookie Consent option to Yes if you would like a cookie consent pop-up to appear on your landing page.
    Note: This pop-up is intended only to inform about cookies. Visitors have the option to click OK.
  6. When you are done editing the settings, click Next.
expand.png Step 6: Select your landing page's publishing method
Set the details to publish your landing page.

To select your landing page's publishing method:

  1. In the Choose publishing method step, in the Domain field, use the drop-down menu to select one of the available domains for your landing page.NEW2LPpublish.png
  2. In the Path field (located right next to the Domain field), edit the rest of your URL path.
  3. If you want to embed or publish your landing page to external platforms like WordPress, click Setup.
  4. Click Next.
expand.png  Step 7: View your landing page summary
Check the details before publishing your landing page.

You can check all of your landing page details if anything is missing.

  1. In the Summary step, edit a setting by clicking the Edit link.
  2. Check for any missing information. Any fields with missing information are indicated by Missing_fields_icon.png.NEW2LPsummary.png
  3. If you want to go back to the previous step, click Back.
  4. When you are ready to publish your landing page, click Publish. Otherwise, click Save & exit button to save your landing page as a draft.