In Email Marketing, an unquestionable necessity is to acquire useful information for the growth of your business and to achieve it with a minimum time and effort.
Custom Reports are reports that you are able to create based on your preferences, helping you monitor the most important data and keep track of all the metrics needed for you to center on what truly matters.
In order to create your own Custom Report, just follow the steps mentioned below:
1. At the top of your Dashboard page, hover your mouse over the Reports tab located at the top of your Dashboard page to reveal the drop-down menu, and then click on the Custom Reports option.
2. Click on the New custom report button.
3. Type the name of your Custom Report in the Custom Report Name field. Then, click on Save.
4. Select the widgets of your choosing by tapping on the Add button below.
When you are done, click on Save.
As mentioned above, you can choose from a variety of categories, depending on your needs: Campaigns, Lead Generation, Mailing Lists, Website Analytics, Senders.
Just click on the corresponding tab of the widget category that you want to use and select the preferred widgets.
Your Custom Report is now ready for you to benefit from its' great potential. You can also choose to duplicate it, print it, save it as a template, share it, export its' data, filter its' data by date, as well as change its' layout.