Identifying your website users is necessary if you want to have your automation workflows triggered when an event takes place on your website. To allow our platform to track these events on your website, you first need to create a connection between it and your website.
Once you're done connecting your website to our platform by using one of our available plugins, or through custom installation, your tracking will be automatically verified upon the first event received (a user viewed a product, added a product to cart, purchase a product, etc).
To see whether your installation is successfully tracking events, follow the steps below:
A. Finding the Tracked Websites page
From the Account dropdown menu located on the top right corner of your Dashboard choose the Websites option on the drop-down menu appearing.
B. The verification status of the Website
Check the verification status of each website you have added to your tracked websites list.
If at any point you decide against having your site on your list of tracked websites you can always delete it. Make sure though, that you first learn all about our platform's Automation Workflows and how you can use it in conjunction with your website tracking to engage your customers on a completely new level.
About our platform's Website Tracking
Our platform's website tracking is a web analysis service provided by our company. The data collected is made available to the client for actionable insights (reporting, segmentation, and automation). Direct access to the data is only provided to the client through the use of our platform. The data may be used in anonymized and aggregated form from Moosend Ltd. for reporting purposes.
Moosend website tracking uses proprietary, cookie-based, technology to track data on end-user page visits, product views, user cart, and purchase information but not limited to product quantity and pricing. Data collection at any of the above levels can be turned on or off by the relevant client of our platform. Our company has no control of the status or information shared through its website tracking feature. More specifically the cookie-technology stores:
- An identification number to uniquely identify a user's browser session.
- An identification number to uniquely identify a browser. It's not possible to uniquely identify a device through this feature
- An identification number to uniquely identify the relevant website.
- Relevant flags to enable or disable certain library features including but not limited to the exit-intent functionality
Identifying Specific Users
Our website tracking uses proprietary, cookie-based, technology to link the aforementioned data to a specific user identified by his email address. This setup allows for more accurate tracking of end-users by associating them with the same ID over various sessions and devices. This functionality is called
Identify. Specific user data collection as part of the identify functionality can be turned on or off by the relevant client of our platform. Our company has no control of the status or information shared through its website tracking feature.