Create a segment to find all the subscribers who are not double opt-in verified

You can easily find all the subscribers who haven't had the chance to get verified via our platform's double opt-in process, using our Segments feature. All you have to do is create a segment that will contain only those subscribers who are not double opt-in verified, and then send them a campaign, asking them to re-subscribe. If you have set up the double opt-in process, when they re-subscribe they will have to give you their consent.

To create a segment to find subscribers who are not double opt-in verified:

  1. In the top navigation bar, hover your mouse over the Audience tab and click Segments.
  2. On the Audience page, hover your mouse over New, and click Segment.NEW4Audience.png
  3. In the Select email list dialog, choose the email list where you want to create a segment and then click Start.
  4. Click Create custom segment to create your own segment.NEW4segmentteamplates.png
  5. In the Segment name field, enter the name of your new segment. Make sure to use something that makes it easy to identify your segment and corresponding target audience.NEW4segmentdetails.png
  6. In the Fetch field, in the first drop-down list, select All. NEW4segmentdetails.png
  7. In the second drop-down list, select All.
  8. To set criteria for your segment, go to the Rules fields consisting of three drop-down lists.
  9. In the first drop-down list, select Verified for Double Opt-in.
  10. In the second drop-down list, select is false. This way all the subscribers who have not been verified via the double opt-in mechanism are selected by this segment.
  11. Click Save segment.
    Note: When you have segmented your email list, you can contact the non-verified subscribers by including them in a campaign, and asking them to re-subscribe to your email list. Everyone who re-subscribes receives the confirmation e-mail you created, confirming their consent. Because the segment is dynamic, every subscriber who gets verified is automatically removed from the segment.