What is the "Verified" status?

If you have chosen one of the following double opt-in options for your email list:

  • Activate Double Opt-in for this list but continue sending to all subscribers (Soft Double Opt-in)
  • Activate Double Opt-in for this list and only send to verified subscribers (Strong Double Opt-in)

A new column is displayed when you click the View all members tab. A new column named Double opt-in appears and one of the status that can be displayed is Verified.Snag_d283b9.png

This means that this specific user has given you consent via the Double Opt-in mechanism to send email marketing newsletters.