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What is SMTP and how can you use it

SMTP stands for Simple Mail Transfer Protocol, an internet standard for email transmission.

Our platform offers a direct SMTP service that you can integrate with your existing applications, or utilize to send transactional emails directly using your favorite SMTP client. Keep in mind that the SMTP service is not available to the trial accounts. 

To take advantage of our SMTP service, you first need to connect your account to your application or SMTP client. All you need to do is take a couple of configuration lines from our platform and add them to the application of your preference. No experienced technical team is needed and the service is already there for you to use, so let's see how it's done: 

 

A. Finding the configuration information

1. On your Dashboard page, click on the Settings option located in the Account drop-down menu on the right top corner.

 

2. Once inside your Settings page, tap on the Direct SMTP tab.SMTP_and_use_2.png

 

3. Here you can find all the details you need in order to connect to our SMTP service.SMTP_and_use_3.png

 

 

These are the details you can see: 

  • SMTP Hostname 
    This is the Hostname that you will use to connect to our standard SMTP service.

  • SMTP Port
    This is the SMTP port that will use to connect to our standard SMTP service. You can use ports 25, 587, 25000, or 465. Note that ports 465 and 587 support TLS encryption. We suggest that you use port 25 or 587 which are the standard SMTP ports but if you prefer to use any of the other ports mentioned, feel free to do so.

  • SMTP Username
    This is your account's username, meaning the one you use to login into your account. Note that if you are using a sub-account, you must provide your domain in our platform in the username as well. So if for example, your domain name is myaccount.moosend.com, your SMTP username should be myaccount\username 

  • SMTP Password
    This is your account's password, meaning the one you use to login into your account. Note that if you are using a sub-account, you first need to create a password for your sub-account. 

 

 

B. Selecting the recipients of your SMTP campaign

You can use our standard SMTP to send your campaigns to a single email address or to an email list on our platform.

  • To send your SMTP campaign to a single email address, simply decide the content of your SMTP campaign and send it to this person by including the email address.

    Once your SMTP campaign is sent, a new email list will be created under the name "Transactional Campaign Recipients" on your account, and every time you send a campaign to a single email address, the recipients will be added to this "Transactional Campaign Recipients" email list. If you prefer your subscribers to be added to a specific email list, just ensure that you have added the appropriate GUID on the headers of the email. 

    What you are looking for, is the following GUID:

    • mailing_list_id: your-mailing-list-id-here
      This allows all the recipients to be added using the same mailing list ID.
  • To send your SMTP campaign to an email list on our platform, first of all, you need to make sure that you have already imported the members to your email list. Then you can send your SMTP campaign to your-mailing-list-id-here@lists.mailendo.com. At this email address, you will need to replace the mailing_list_id with your own mailing list id.

    If for example, the email list id of your list is 6d2849086-f535-48aa-bf77-542b0d8da338, the email address you should send is 6d2849086-f535-48aa-bf77-542b0d8da338@lists.mailendo.com. 

 

 

C. Reporting of your SMTP campaign 

You can also connect to our standard SMTP service to send your campaign and simply track its statistics on your account on our platform.

Emails sent from SMTP will be managed as they belong to a campaign. The system creates a campaign named "Transactional Campaign" for each user where all opens and clicks are registered. It also creates an email list named "Transactional Campaign Recipients" where all recipients from transactional emails are stored.

If you want to track statistics with a different campaign, you can create a campaign on the platform with a subject equal to the subject of your transactional email. When a campaign subject matches the subject of the transactional email, all opens and clicks are registered to this campaign. This also means that any new members will be added to the email list that is connected with the campaign which has the same subject on your account. 

Alternatively, you can specify which campaign tracks your transactional emails using email headers. Email headers are extra information passed to the email message and can usually be added only by code. Adding the appropriate GUID on the headers of the email will send all statistics to that campaign. Check the documentation of the programming language you use on how to send emails with custom headers.

What you are looking for, is the following GUID:

  • campaign_guid: your-campaign-id-here
    This is the ID of your campaign, whose statistics will be recorded for every transactional email sent through our SMTP service.

Don't forget that you can also specify an email list to store the recipients of transactional emails. Adding the appropriate GUID on the headers will send all new recipients to that email list.

What you are looking for, is the following GUID:

  • mailing_list_id: your-mailing-list-id-here
    This allows all the recipients to be added using the same email list ID.